Job Description

Verticals Marketer – Family Law, Battersea

• Own and execute marketing strategies specific to Family Law
• Turn profession insights into focused campaigns and content
• Work with Family Law Vertical team to inform content, improve messaging and drive results
• Integrate vertical marketing strategies into the companies overarching marketing plan

Permanent, Full time, Hybrid

About

Our client is a global leader in legal practice productivity solutions. For over 30 years, their curiosity and commitment to continuous improvement have driven them to re-imagine how lawyers and their teams work, guided by their purpose: helping lawyers who help people. Today, their market-leading software supports more than 100,000 lawyers and staff across small and mid-sized law firms worldwide.

Join a team of talented, driven people in a fast-growing technology business where change is constant, and opportunity is everywhere.

The team

The Family Law Verticals team brings together passionate specialists focused on enhancing user experience, content, and product development for Family lawyers. Dedicated to this critical area of law, the team drives continuous improvement, grows a strong user network, and ensures processes are optimised through effective use of automation.

As a custodian of the brand, you will be responsible for building awareness, driving recognition, and accelerating adoption of products within Family Law, positioning it as a brand that lawyers in this field know, trust, and value.

You will deliver campaigns that connect with the hearts and minds of Family Law lawyers while maintaining a clear and compelling brand. In doing so, you will play a key role in shaping vertical marketing and driving the adoption of solutions that enable Family Law lawyers to deliver better, more accessible legal services.

What you'll do

They're seeking a driven and strategic Verticals Marketer to lead their go-to-market efforts across Family Law. In this role, you'll own the development and execution of targeted marketing strategies tailored to this specific vertical, building relevance, deepening customer engagement, and driving growth. Reporting to the Vertical Head of Family Law and working closely with the wider UK & global marketing team members, you'll collaborate with product, sales, content, and customer success teams to create compelling value propositions and targeted campaigns that resonate with Family Law lawyers.

• Develop and execute a Family Law vertical marketing strategy: Aligned with broader go-to-market objectives.
• Audience & market research: Identify key personas, pain points, and buying behaviours within Family Law to inform positioning and messaging.
• Campaign Management: Plan, launch and administer multi-channel campaigns tailored to the Family Law vertical audience, including paid media, email, webinars, podcasts, events, and thought leadership.
• Content Strategy: Collaborate with area of law specialists and product teams to develop area of law-specific assets such as whitepapers, blog posts, landing pages, and videos.
• Customer Advocacy: Source and promote customer success stories and testimonials.
• Performance Analysis: Track campaign performance of campaigns and optimise based on insights. Deliver regular reports on KPIs and ROI.

What you'll bring

• 5+ years of experience in B2B marketing, preferably with at least 3 years focused on vertical or industry specific marketing.
• Strong understanding of integrated marketing campaigns and go-to-market strategy.
• Proven experience in tailoring messaging and content to specific industries.
• Excellent project management and stakeholder communication skills.
• Familiarity with CRM (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Pardot, Marketo), and analytics platforms.

What does success look like?

• Significant improvement to engagement and conversion rates across Family Law, due to the delivery of tailored strategies that resonate with target audiences.
• Clear and consistent positioning and messaging embedded across both marketing and sales, enabling aligned, impactful communication with target audiences.
• Strong pipeline contribution from vertical-specific campaigns.

What you'll get

On top of a competitive salary, they also offer an excellent benefits package:

• 8% of your salary into your pension
• Private health insurance, including optical and dental
• £80 a month gym contribution
• Life insurance cover
• Employee Assistance Program
• Generous Professional Development Fund
• Enhanced parental leave
• PerkBox membership
• Cycle to work scheme
• 25 days holiday (plus 8 bank holidays)
• Work anniversary rewards
• Paid time off to give blood
• Volunteer day – 1 day per year for a charity of your choice
• Free healthy breakfast, light lunch, snacks
• A dog friendly office