Marketing Specialist – Digital Marketing & Social Media

Compensation: $22.00 - $28.00 per hour DOE (Depending on Experience)

Location & Work Schedule

• Location: FirstCash Corporate Headquarters – Downtown Fort Worth, Texas
• Schedule: Monday through Friday
• Typical Business Hours: 7:00 AM – 4:00 PM or 8:00 AM – 5:00 PM
• Work Environment: This is a full-time onsite position. Employees are expected to work from the Corporate Office Monday through Friday.
• Remote Work: This position is not a remote or hybrid role.
• Travel: No routine travel is required.

About FirstCash

FirstCash is a leading provider of retail pawn and consumer finance services, operating across the United States and Latin America. With a strong commitment to community service, financial inclusion, and retail excellence, we're always striving to connect with our customers in authentic, meaningful ways—both in-store and online.

About the Opportunity

This is not a traditional "posting and scheduling" social media role.

We're looking for a marketing professional who can leverage analytics, audience insights, content strategy, paid advertising, and digital engagement to help drive business results across a large multi-location retail organization.

The ideal candidate understands how to turn data into action, identify opportunities, solve problems, optimize performance, and measure results. This individual will be responsible for managing social media channels, supporting digital marketing initiatives, analyzing performance data, overseeing paid media activities, troubleshooting platform issues, collaborating across multiple departments, and influencing marketing decisions through insights and recommendations.

This position is based at FirstCash's Corporate Headquarters in downtown Fort Worth and is expected to work onsite Monday through Friday as part of our collaborative Marketing team environment.

If you're passionate about social media but also enjoy analytics, optimization, paid advertising, stakeholder collaboration, platform administration, and business impact, we'd love to hear from you.

What You'll Own

Social Media Strategy & Management

• Develop and execute social media strategies aligned with business objectives and brand standards.
• Manage FirstCash's presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Publish, monitor, and engage daily to drive community growth and audience loyalty.
• Maintain content calendars tied to campaigns, promotions, seasonal initiatives, and community events.
• Monitor social channels for customer feedback, engagement opportunities, emerging trends, and reputation management needs.

Business Impact & Strategic Ownership

• Use analytics, customer behavior trends, audience insights, and marketing performance data to identify opportunities and improve business results.
• Translate campaign performance and audience behavior into actionable recommendations.
• Identify opportunities, make recommendations, implement solutions, and measure results.
• Demonstrate ownership of projects from concept through execution, optimization, and reporting.
• Independently prioritize initiatives that support broader marketing and business objectives.
• Continuously evaluate content, campaigns, and platform performance to identify opportunities for improvement and measurable impact.

Content Creation, Direction & Optimization

• Plan, produce, and optimize engaging videos, reels, graphics, photography, written content, and digital assets.
• Tailor content to platform-specific audiences, behaviors, and trends.
• Review and provide feedback on content created by internal teams, field partners, agencies, and external contributors.
• Use engagement and performance data to improve content effectiveness.
• Collaborate with internal teams and field operations to capture local events, community involvement, promotions, and customer stories.

Paid Media, Advertising & Budget Management

• Create, manage, and optimize paid advertising campaigns across social and digital platforms.
• Manage audience targeting, budget allocation, A/B testing, retargeting, and campaign optimization strategies.
• Monitor advertising spend efficiency and report on campaign ROI.
• Analyze campaign performance and provide recommendations that improve results and business outcomes.
• Monitor advertising budgets, campaign spend, and marketing-related expenses.
• Assist with tracking advertising charges, agency-related expenses, and vendor expenditures as assigned.

Analytics & Reporting

• Monitor and report on key performance indicators including engagement, reach, audience growth, CTRs, conversions, website traffic, and advertising performance.
• Use performance data to refine content strategies and marketing initiatives.
• Benchmark performance against competitors and industry trends.
• Present findings, recommendations, and insights to marketing leadership.
• Connect marketing activities to measurable outcomes including engagement, traffic, lead generation, audience growth, and brand awareness.

Platform Administration & Troubleshooting

• Monitor the health and performance of social media accounts, advertising platforms, and digital business assets.
• Identify and investigate unexpected declines in engagement, reach, audience growth, website traffic, advertising performance, or platform functionality.
• Serve as the primary point of contact for technical platform issues involving Meta Business Suite, Facebook, Instagram, Google Analytics, Google Ads, Google Business Profile, TikTok, and related platforms.
• Work directly with Meta, Google, and other platform support teams to troubleshoot, escalate, and resolve account, advertising, access, analytics, tracking, and performance-related issues.
• Maintain ownership of support cases through resolution.
• Provide proactive recommendations based on platform diagnostics, support findings, and performance trends.

Search Engine Optimization (SEO)

• Apply SEO best practices to social content, captions, hashtags, and landing pages.
• Collaborate with internal partners to maintain consistent keyword strategies and improve discoverability.
• Use Google Analytics, Google Search Console, social insights, and search trend data to identify opportunities for optimization.

Collaboration, Field Integration & Stakeholder Management

• Coordinate marketing and social media initiatives across multiple stakeholders, departments, locations, and external partners.
• Work directly with field operations teams to support local marketing efforts and gather content from stores and communities.
• Partner with Marketing, Operations, HR, Customer Service, Training, and other departments to support organizational initiatives.
• Ensure consistent messaging, branding, and execution across channels and stakeholders.

Brand Representation

• Maintain a consistent voice, tone, and visual identity across digital channels.
• Respond appropriately to customer interactions, messages, and online feedback.
• Proactively identify brand opportunities, industry trends, and emerging platform developments.
• Serve as a steward of the FirstCash brand across all digital customer touchpoints.

What Success Looks Like

Success in this role includes:

• Using analytics and audience insights to improve marketing performance.
• Growing engagement, reach, and visibility across social channels.
• Managing effective paid advertising campaigns and budgets.
• Identifying opportunities and implementing solutions that drive measurable results.
• Serving as the primary resource for platform administration, troubleshooting, and optimization.
• Supporting a consistent and engaging brand experience across a large multi-location organization.

Why Join FirstCash

• Join a publicly traded organization operating more than 3,000 retail locations across the United States and Latin America
• Play a key role in supporting a nationally recognized consumer retail brand with a large and diverse customer base.
• Opportunity to influence marketing strategy, audience engagement, and business performance at scale.
• High-visibility position with exposure to Marketing, Operations, Field Leadership, and Executive Leadership.
• Broad ownership across social media, analytics, paid advertising, content strategy, platform optimization, and brand management.
• Collaborative environment where initiative, creativity, problem-solving, and measurable results are valued.
• Opportunity to make a meaningful impact within a growing organization that serves millions of customers annually.

What We're Looking For

Experience & Technical Qualifications

• 3–5+ years of professional marketing experience gained within established organizations, agencies, multi-location businesses, retail operations, or consumer-facing brands.
• Experience managing social media and digital marketing programs.
• Strong knowledge of Meta Business Suite, Facebook Ads Manager, Google Analytics, Google Ads, Google Search Console, and similar digital marketing platforms.
• Demonstrated ability to translate analytics, audience insights, and performance data into actionable recommendations and measurable business results.
• Experience using analytics and performance metrics to influence marketing decisions and improve business outcomes.
• Hands-on experience managing paid advertising campaigns, audience targeting, budgets, and campaign optimization.
• Demonstrated experience working directly with Meta and Google support teams to troubleshoot and resolve account, advertising, access, analytics, tracking, or performance-related issues.
• Strong storytelling, writing, editing, and content optimization skills.
• Experience reviewing and providing direction on content created by others.
• Experience supporting multiple stakeholders, locations, departments, brands, or client groups.
• Proficiency in Canva, Adobe Creative Suite, CapCut, or similar creative platforms.
• Experience supporting retail, franchise, field-based, or multi-location organizations is strongly preferred.

Preferred Skills & Traits

• Highly creative with strong organizational and time-management skills.
• Strong problem-solving and critical-thinking abilities.
• Ability to balance strategy, execution, analytics, and optimization.
• Strong sense of ownership and accountability.
• Comfortable working in a fast-paced, collaborative environment.
• Strong communication and relationship-building skills.
• Experience supporting multi-location, retail, franchise, or consumer-facing organizations.
• Comfortable serving as the primary resource for social media platform administration, troubleshooting, and issue resolution.

Additional Information

• This position is based onsite at FirstCash's Corporate Headquarters in downtown Fort Worth, Texas.
• This is a full-time onsite position. Employees are expected to work from the office Monday through Friday during standard business hours.
• Must maintain an active personal Meta/Facebook account and be willing to utilize that account for authorized administration and management of FirstCash Meta Business assets.
• No routine travel is required for this position.