Inverto | A BCG Company

Marketing Specialist (Consumer Practice Area)

Inverto | A BCG Company  •  Paris, FR (Onsite)  •  3 hours ago
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Job Description

Marketing Specialist (Consumer Practice Area).

IN Paris.

Inverto is one of the leading procurement and supply chain management consultancies in the world. Backed by the power of BCG, we’ve grown from a successful European consultancy into a global company with a distinct offering. Our Business Services Teams play a critical role in enabling our business, driving continuous improvement, and shaping how we scale. Here, you can use your expertise to make a meaningful impact from within, taking on responsibility from day one and seeing the difference your work makes. As we continue to grow, so will your opportunities, in an environment that supports your development and empowers you to grow as we grow. There’s never been a better time to join Inverto and be part of what comes next. Are you in?

This role is a fixed-term contract for 1 year.

Please upload your CV in English.

HOW YOU'LL IMPACT.

Content Strategy & Amplification. You will develop and implement narrative and content strategies for the Consumer Practice Area on a global level, collaborating with internal and external stakeholders (including BCG marketing) to highlight priority topics across channels. Further, you will maintain the Consumer pages on the Inverto website, ensuring they reflect the latest trends and initiatives.

Campaign Management. You will shape integrated marketing campaigns across organic and paid social media, email, PR, events, and partnerships supported with the support of channel experts. In addition to your Consumer-focused activities, you will also support cross-industry branding and PR initiatives in the French market, contributing to Inverto's country-level visibility and flagship activities.

Stakeholder Engagement. You will build strong relationships with Practice Area leaders, senior Consumer experts, Marketing colleagues, and BCG counterparts to align and activate marketing strategies. You will collaborate closely with the core marketing team to tailor content and initiatives for global audiences as well as the French market.

Performance Analysis. You regularly review marketing performance and present insights.


WHAT YOU'LL BRING.

You hold a degree in Marketing, Communications, Business Administration, Journalism, Media Studies, or a related field, and bring several years of professional experience in B2B marketing, communications, public relations, or content marketing, ideally within a consulting, professional services, or corporate environment.

You have experience developing and executing integrated marketing strategies and campaigns across multiple channels, including content marketing, social media, email marketing, events, and public relations.

You combine strong project management capabilities with the ability to manage multiple (senior) stakeholders, priorities, and deadlines in a fast-paced, international environment.

You are an excellent communicator and storyteller, with the ability to translate complex business topics into compelling content and thought leadership initiatives that resonate with different target audiences

You bring a data-driven mindset, using performance metrics and market insights to evaluate impact, and continuously improve marketing activities

You demonstrate a proactive approach to your work, combining strategic thinking with a hands-on mindset and a strong sense of ownership

Confident appearance in an international environment, business fluent in both French and English.

WHAT WE'LL OFFER.

From day one, we invest in your growth and well-being - because your success fuels ours.

  • Tailored training programs and personalized coaching to help you develop your strengths, deepen your expertise, and grow with confidence.
  • Flexible working models that support your personal needs, including family, life stages, and mobility preferences.
  • Access to mental coaching and well-being resources that build resilience and support you to thrive - professionally and personally.
  • A rewarding Employee Referral Program - because the best teams grow through trusted connections.
  • Comprehensive insurance coverage for security and peace of mind.
  • Individual mobility packages that support flexibility and convenience.
  • Seasonal and team events to foster collaboration and celebrate success – together.
Inverto | A BCG Company

About Inverto | A BCG Company

Inverto is a leading global consultancy specializing in strategic procurement and supply chain management. The consultancy goes beyond pure cost management to deliver business value and a competitive edge for its clients. Inverto transforms procurement and supply chain functions, enabling long-term success by fostering innovation, resilience, and sustainability.

Operating under the umbrella of BCG, Inverto expands BCG's extensive offerings with a comprehensive array of procurement optimization solutions. Inverto currently employs more than 700 experts across three continents.

Imprint: https://www.inverto.com/en/imprint/

Privacy notice: https://www.inverto.com/en/privacy-notice/

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Industry
Consulting & Advisory
Company Size
501-1,000 employees
Headquarters
Cologne, DE
Year Founded
Unknown
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