Job Description

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Position Title:

Marketing Specialist - College of Business and Economics

Job Category:

Academic Staff

Employment Type:

Regular

Job Profile:

Marketing Specialist

Job Duties:

Attention:

The College of Business and Economics at the University of Wisconsin-Whitewater seeks a Marketing Specialist (CM015).

The College of Business and Economics (CoBE) at UW-Whitewater — Wisconsin’s largest business school— seeks an experienced Marketing Specialist to join its Marketing and Communications team. This is a 12-month, full-time, on-campus position reporting to the Director of Marketing and Communications.

The Marketing Specialist serves as an applied marketing practitioner and strategic contributor responsible for the development, execution, and measurement of multi-channel marketing initiatives supporting enrollment, brand awareness, and institutional visibility. This role blends strategic thinking with hands-on execution across digital, print, social, event, and paid media platforms.

Key Job Responsibilities:

The following examples of duties and responsibilities illustrate the general range of tasks assigned to the position but are not intended to define the limits of required duties.

Marketing Execution

• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies
• Manages multi-channel campaigns from concept through deployment, maintaining brand consistency across all touchpoints
• Coordinates with vendors, designers, and agency partners to produce and place creative materials on time and within budget
• Supports event marketing and recruitment programming, including on- and off-campus visits, email campaigns, high school outreach, and signature college events

Strategy and Planning

• Contributes to the development and implementation of strategic marketing plans based on research and established strategies
• Identifies opportunities to strengthen brand presence and campaign effectiveness across earned, owned, and paid channels
• Assists in planning and executing paid media campaigns including digital, programmatic, social, and out-of-home

Data and Analytics

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• Prepares performance reports and contributes to campaign optimization based on data insights
• Monitors higher education marketing trends to support evidence-based strategic decisions

Collaborative and Administrative Duties

• Supervises and mentors student marketing staff
• Collaborates with campus and college partners including Advising, Admissions, and college departments, centers, and institutes
• Serves on departmental and university committees as appropriate
• Performs additional duties as assigned
• Other duties as assigned

Department:

College of Business and Economics

Compensation:

Well-qualified candidates can expect a starting annual salary within a range of $52,000 – $62,000.

UW System employees receive an excellent benefit package. To learn more about the UW System’s comprehensive benefit package, review the UW System Employee Benefits Brochure

Required Qualifications:

• Bachelor’s degree in marketing, communications, business, or a closely related field, OR equivalent combination of education and professional experience

• Minimum two (2) years of progressively responsible marketing experience with demonstrated results across multiple channels

• Proficiency in digital marketing tools, social media platforms, and content production

• Experience using marketing analytics to evaluate performance and guide decision-making

• Strong written and verbal communication skills with the ability to develop content for varied audiences and purposes

• Demonstrated ability to manage multiple projects simultaneously with attention to detail and independence

Preferred Qualifications:

• Experience in higher education marketing, enrollment marketing, or a mission-driven institutional environment

• Familiarity with paid media platforms (Google Ads, Meta Business Suite, LinkedIn, programmatic, Stack Adapt) and campaign management

• Experience supervising student workers or junior team members

• Knowledge of brand management principles and integrated marketing planning

• Experience with project management software (e.g., Monday.com) and marketing analytics dashboards

• Experience with customer relationship management programs (Slate)

• Experience with graphic design software (Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat, Adobe Express, Canva)

Knowledge, Skills and Abilities:

• Ability to interact respectfully with people with diverse socioeconomic, cultural and ethnic backgrounds

• Willingness and ability to be an active participant in following applicable safety rules and regulations including necessary training and drills

How to Apply:

Applications received by July 30, 2026 are ensured full consideration. The most qualified applicants will be invited to participate in the next step of the selection process.

Only complete application packages will be considered. This includes online submission of the following documents:

• Cover Letter

• Resume

• Name and contact information for three professional references

Contact Information:

For questions regarding this position, please contact:

Jessica Berge

Controller

262-472-5440

bergej@uww.edu

If you have questions regarding this recruitment or if you are unable to complete the application online due to a disability or system problem, please contact us at (262) 472-1024 or hr@uww.edu

CONDITIONS OF APPOINTMENT:

University of Wisconsin-Whitewater does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources. UW-Whitewater is not an e-verify employer, therefore STEM extensions are not options for work authorization.

CAMPUS INFORMATION:

UW-Whitewater is a thriving public university located in southeastern Wisconsin. It leads the way in providing world-class, affordable higher education programs to more students than neighboring regional comprehensives in the University of Wisconsin System. A collaborative team of 1,300 faculty and staff are devoted to the success of the university’s 11,500 students at its main and Rock County campuses. The team provides high-impact practices and academic programs — online and in person — from associate to doctoral levels. Recognized nationally for affordability, inclusion, and career development, UWW serves approximately one-third first-generation students and boasts strength in many areas, especially business and education. The campus and community embrace the Warhawk Family spirit, supporting the university’s arts and nationally recognized NCAA Division-III level championship athletics. As a proud institution of access, more than 10 percent of undergraduate students use the acclaimed Center for Students with Disabilities — a priority mission since the 1970s.

UW-Whitewater's campuses are located centrally near Milwaukee, Madison, and Chicago, offering easy access to the cultural and commercial opportunities of major metropolitan areas. Near both Lake Geneva and the Wisconsin Dells, the area attracts numerous visitors from across the country. Whitewater is a vibrant college community near the Kettle Moraine State Forest offering area residents seasonal outdoor enjoyment. The nearby Rock County campus is located in Janesville, a town of 60,000 located on the Rock River and known as Wisconsin’s Park Place.

ORGANIZATION INFORMATION:

The University of Wisconsin-Whitewater is part of the 13-campus Universities of Wisconsin ( https://www.wisconsin.edu).

Wisconsin Statute 19.36(7)(b) provides that applicants may indicate in writing that their identity should be kept confidential. In response to a public records request, the University will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful final candidate will be released. See Wisconsin Statute 19.36(7)(a).

Per Regent Policy Document 20-19, University of Wisconsin System Criminal Background Check Policy and Universities of Wisconsin Administrative Policy 1275 Recruitment Policies, UW-Whitewater requires criminal background checks as a contingency to employment. A criminal background check will be conducted prior to an offer of employment. All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of sexual violence or sexual harassment. When obtaining employment reference checks, these same sexual violence or sexual harassment questions must also be asked.

The University of Wisconsin-Whitewater requires that all employees be active participants in following applicable safety rules and regulations including necessary training and drills.

For UW-Whitewater Campus safety information and crime statistics/annual Security Report, see  Annual Security and Fire Safety Report if you would like a paper copy of the report please contact the UW-Whitewater Police at 262-472-4660.

UW IS AN EQUAL OPPORTUNITY EMPLOYER:

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.