Job Description
CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader!
At CCM Hockey, we live our values everyday:
Authenticity: Standing up for who you are, doing what you mean and what you believe in.
Empowerment: Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference.
Teamwork: A team that works together always beats a team of highly skilled individual players.
Respect: Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.
For Central Europe, we are now looking for a Marketing Specialist based at our local office in Munich.
You will be part of our European Marketing Team, with a direct reporting line to the Head of Marketing Europe, while working closely with our Distributors in Central Europe & local Sales organization in Germany/Austria.
This is a permanent position, starting as soon as possible by mutual agreement.
Main Purpose with the position
The Marketing Specialist for Central Europe is responsible for executing the CCM brand and marketing strategy locally, ensuring strong market presence, consumer engagement, and sell-through performance.
The role has a strong focus on consumer activations, social media, retail execution and local market adaptation, bridging global strategy with local execution.
Key Responsibilities:
Brand & Market Execution
• Execute the local marketing plan in line with CCM’s global brand strategy
• Adapt global campaigns, product launches and messaging to the local market
• Support and implement go-to-market activities for key product launches
Social Media & Content
• Manage and execute the German social media channels (Instagram, TikTok, Facebook) and guide our Distributors local social media accounts
• Plan, publish, moderate and optimize content on a daily basis
• Collaborate with players, clubs, influencers, retailers and partners on local content and activations
• Track performance, insights and best practices to continuously improve engagement
Account & Retail Marketing
• Initiate and execute sell-through activities together with distributors, retailers and sales team
• Support in-store marketing initiatives
• Contribute to briefing Trade Marketing on local in-store needs and requirements
PR, Events & Activations
• Support local PR initiatives and brand collaborations
• Work actively with local partners to create brand visibility and drive brand awareness
• Represent CCM at events, games and retail activations (including evenings and weekends when required)
Reporting & Coordination
• Follow up on marketing activities, budgets and timelines
• Provide market feedback, insights and reporting to the Marketing team
• Work cross-functionally with Distributors, Sales and Marketing
Your background:
• Experience within marketing, sales or brand activation, preferably in a consumer-facing or retail-driven environment
• Hands-on experience with social media, content creation and/or community management
• Strong customer- and consumer-centric mindset with good problem-solving skills
• Ability to work independently, take ownership and manage multiple projects in a fast-paced environment offering high freedom with responsibility
• Basic understanding of marketing budgets and follow-up
• Fluent in English and German, third European language is considered an advantage
• Solid skills in Microsoft Office (PowerPoint, Excel) and digital tools
• Academic background in Marketing, Business, Communication or similar is an advantage
• Interest in hockey or sports is a strong plus
CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader!
At CCM Hockey, we live our values everyday:
Authenticity: Standing up for who you are, doing what you mean and what you believe in.
Empowerment: Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference.
Teamwork: A team that works together always beats a team of highly skilled individual players.
Respect: Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.
At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.
