AIS

Marketing Specialist (BB Go to market )

AIS  •  Kingdom of Thailand (Onsite)  •  3 hours ago
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Job Description

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

NonthaburiMarketing Planning BB Go to market strategy and marketing plan for BB Go to market including managing communication and budget, execute end to end marketing plan, tracking / evaluation, and presentation.

  • Responsible for Strategic Planning & Business Intelligence

  • Define key strategy for marketing plan and identify key strategic channels to develop and implement business plan and marketing strategies aligned with company goals.

  • Analyze and identify key strategic target segment and key action plan for each target segment

  • Analyze competitor offering and gather market intelligence for strategic decision-making including gather customer insights and define personas to guide targeted marketing efforts.

  • Create and present performance reports with actionable recommendations and rolling forecast to ensure revenue targets achieved and produce ideas for improvements.

    Go to market management

  • Plan and execute integrated ATL/BTL campaigns across online, offline, and APP platforms including localized marketing.

  • Coordinate with marketing RO to do localized marketing among communication, on ground activities and event to drive

  • Brand awareness and engagement.

  • Initiated & develop communication materials to support marketing initiatives.

  • Manage and control marketing budgets to ensure efficient fund utilization

Qualifications.

  • Education: Bachelor's or Master's degree.

  • Work Experience: Minimum 7 to 10 years of professional experience within the Telecom or Marketing sectors.

  • Industry Knowledge: Solid expertise in Telecom and Technology-related businesses.

  • Strategic Marketing: Strong capabilities in developing Go-to-Market (GTM) strategies and comprehensive marketing plans.

  • Data & Analytics: Highly skilled in utilizing marketing data tools for data analysis and insights.

    Work location base : Cosmo Office Park เมืองทองธานี

Recruiter

Narakorn Pengsawang (นรากร เพ็งสว่าง)

AIS

About AIS

Advanced Info Service Public Company Limited (AIS) is the 5G Digital Service Provider with the most spectra to provide service, totalling 1420MHz . The company has the most subscribers in Thailand, counting over 45.7 million in September 2022.

AIS is ready to power Thailand with 5G technology which currently covers 77 provinces through 3 core businesses: mobile phones, high-speed home broadband through AIS Fibre, and Digital Services in 5 aspects of video, the Cloud, digital payments, the Internet of Things (IoT) and services provided jointly with partners. The company is also expanding into  AIS eSports and AIS Insurance Service. All of this is to proceed with the vision of becoming a Cognitive Tech-Co, to support a robust digital infrastructure for the country, boost the industrial sector’s competitive potential and upgrade quality of life for all Thais.

Industry
Telecommunications
Company Size
1,001-5,000 employees
Headquarters
Bangkok, TH
Year Founded
1990
Website
ais.th
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