Steele Auto Group

Marketing Specialist

Steele Auto Group  •  Prince Edward Island, CA (Onsite)  •  2 hours ago
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Job Description

At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.

As a Marketing Specialist with Steele Auto Group, you will engage our dealerships on digital media platforms, transforming our customer experience from a great one to the best one.  You will be innovative in your strategic planning and implementation, keeping up to date on the ever-changing world of digital marketing. If you have a creative mindset, passion for digital media, and you are driven by a need to grow, we invite you to apply today!

Compensation: Salary is commensurate with skills, experience, and qualifications

The Steele Advantage

  • 100% Matched Retirement Savings Plan - Because your future matters
  • Flexible Health & Dental Plans – Affordable, dependable coverage for the people who matter most
  • Mental Health & Wellness Support – 24/7 confidential support for you and your family
  • Employee Discounts – On vehicle purchases, parts, and service at any of our locations
  • Access to Steele University – learn anytime, anywhere and earn rewards as you grow your skills!

How you will make an impact:

  • Developing marketing strategies for campaigns, projects, websites, and social media
  • Managing social media accounts, including engagement, messages, leads, and reviews
  • Managing paid digital campaigns and budgets across SEM platforms
  • Tracking and analyzing key marketing metrics and communicating performance results
  • Ensuring marketing materials align with brand guidelines and Steele Auto Group’s vision
  • Collaborating with General Managers on radio, print, social media, email, and text campaigns
  • Coordinating community partnerships and events in collaboration with General Managers
  • Managing relationships with community partners, vendors, and digital service providers, including Kijiji, CarGurus, AutoTrader, and Rapid Response
  • Coordinating the design and development of marketing materials, including business cards, flyers, and print advertisements.

What drives your success:

  • You have 2+ years of experience in marketing or digital media
  • You have relevant post-secondary education in marketing, communications, or a related field
  • You have experience with digital marketing, including SEO, SEM, email marketing, social media, display advertising, and content marketing
  • You have strong communication skills, both written and verbal, along with excellent proofreading and editing abilities
  • You have strong organizational and time-management skills, with excellent attention to detail
  • You can problem-solve, manage competing priorities, and meet deadlines in a fast-paced environment
  • You can work effectively both independently and as part of a team
  • You’re comfortable using a variety of design software and digital tools

Please note that this role is not eligible for Immigration Assistance due to the specific National Occupational Classifications (NOC) requirements.

Steele Auto Group

About Steele Auto Group

The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 50 auto dealerships, 3 Powerhouse Equipment stores and 9 collision centers, and is headquartered in Dartmouth, NS. The Group consists of approximately 2,100 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers. Steele Auto was recently presented with Canada’s GM Innovation Award. The group believes strongly in providing career growth opportunities for its team members including promoting from within along with providing mobility throughout the Atlantic region. Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children and families in need.

Industry
Automotive & Mobility
Company Size
201-500 employees
Headquarters
Dartmouth, CA
Year Founded
1990
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