Define the product strategy and roadmap for target market segments. Support and facilitate the development and implementation of marketing plans.
Oversee corporate communication tactics, including external and internal communications, public relations efforts, and the management of external vendors and consultants.
Develop core product positioning and messaging.
Recommend pricing strategies to achieve revenue and profitability goals.
Plan and propose an overall budget to ensure success.
Plan and establish key working relationships with industry leaders and influential clients. Organize and implement a customer relationship improvement program, including satisfaction surveys, client development activities, customer-facing skills training, etc.
Conduct market research and analysis. Serve as an expert on the competitive landscape within target segments.
Manage the production and distribution of marketing materials—such as promotional literature, graphics, and signage—tailored to various media channels.
Develop and manage marketing databases.
Work closely with sales and marketing management to ensure alignment between product development and distribution goals.
Collaborate with the engineering team to develop and optimize product attributes, aiming to maximize customer preference within target segments.
Design and plan quarterly sales and marketing seminars for regional staff.
Deliver product presentations at trade shows, seminars, conferences, workshops, etc.
Collaborate with the sales team to pursue partnerships and licensing opportunities.
Founded in 1991, Mindray is one of the leading global providers of medical devices and solutions. Firmly committed to our mission of “advance medical technologies to make healthcare more accessible”, we are dedicated to innovation in the fields of Patient Monitoring & Life Support, In-Vitro Diagnostics, and Medical Imaging System.
Mindray possesses a sound global R&D, marketing and service network. Inspired by the needs of our customers, we adopt advanced technologies and transform them into accessible innovation, bringing healthcare within reach. While improving the quality of care, we help reduce its cost, making it more accessible to a larger part of humanity.
Today, Mindray’s products and services can be found in healthcare facilities in over 190 countries and regions.
