Job Description

Marketing Specialist| BlueCare | Marketing and Digital Strategy

• Join our centralised marketing and digital strategy’s team and help turn our brand into customer growth
• 13 months fixed term full time position with flexible working arrangements
• Base salary + Super + Not for profit salary packaging + Staff discounts

Help more Queenslanders choose BlueCare—and live life their way.

Our bold You Do You brand campaign challenges outdated ideas about ageing and celebrates the individuality, personality and life experience of every person. But it is more than a campaign—it is central to how we connect with customers, demonstrate what makes BlueCare different and give older people and their families a compelling reason to choose us.

We are looking for a commercially minded and creative Marketing Specialist to help turn this brand promise into customer growth.

Working across integrated acquisition and retention programs, you will help attract prospective customers, build their confidence in BlueCare and support them to take the next step towards care. Your work will connect our distinctive brand with clear customer pathways, generating enquiries and helping more Queenslanders access services that enable them to maintain their independence, identity and way of life.

About the role

As Marketing Coordinator, you will support the delivery of go-to-market customer acquisition plans that bring You Do You to life across every stage of the customer journey.

You will:

• Help coordinate integrated customer acquisition campaigns designed to increase awareness, consideration, enquiries and qualified leads.
• Help translate the You Do You brand platform into compelling, customer-focused tactical executions that demonstrate why BlueCare is the right choice for older Queenslanders and their families.
• Support campaigns across digital advertising, EDMs, website, social media, events, local area marketing and other paid and owned channels.
• Create engaging content that connects customers’ needs and aspirations with BlueCare’s services and encourages them to take action.
• Support customer engagement and retention programs that reinforce BlueCare’s commitment to helping each person live life their way.
• Monitor campaign performance, customer engagement and lead-generation activity, using insights to improve future campaigns.
• Work closely with sales, operations, digital specialists, creative partners and suppliers to help deliver coordinated and commercially effective activity.
• Help manage the design and production of marketing collateral, merchandise and campaign materials.
• Stay informed about emerging marketing technologies, tools and acquisition practices, recommending innovative approaches to improve reach, engagement and conversion.

About you

You are a proactive and organised marketer who understands that powerful brand storytelling and strong customer acquisition go hand in hand. You will bring:

• Experience in marketing, campaign coordination, customer acquisition or lead generation.
• An understanding of the customer journey and how brand, content and channel activity can influence consideration and conversion.
• Strong writing and content creation skills across digital and traditional channels.
• Experience supporting EDMs, websites, social media, digital advertising, lead-nurture programs or local marketing activity.
• A customer-first mindset and the ability to turn complex service information into clear, relevant and persuasive communications.
• Confidence working with campaign results and customer insights to identify opportunities for improvement.
• Strong attention to detail and the ability to coordinate multiple campaigns, stakeholders, suppliers and deadlines.
• Curiosity about new technologies, channels and smarter ways to attract and engage customers.
• A genuine desire to challenge stereotypes about ageing and create marketing that is positive, distinctive and human.

Bring your commercial thinking, creativity and customer focus—and help turn our brand promise into meaningful growth.

Why BlueCare?

For more than 70 years, BlueCare has supported Queenslanders to live with choice, dignity and independence.

Today, we are building on that trusted legacy through a distinctive brand and a stronger, more connected approach to customer acquisition. Our goal is not simply to promote aged care services. It is to show older Queenslanders and their families that BlueCare sees the whole person—and can provide the care and support that enables them to keep living life on their terms.

You will join a passionate and collaborative team where your work will directly contribute to BlueCare’s growth and help more Queenslanders live life their way.

What makes a difference for you?

The opportunity to be part of the second-largest Queensland employer who has been leading by example for more than 100 years. Joining our team, you’ll be welcomed as part of the UnitingCare family. We’re a proud not-for-profit with more than 16,500 staff and 9,000 volunteers across our brands of BlueCare, Lifeline, ARRCS, The Wesley Hospital, Buderim Private Hospital, St Stephen’s Hospital, and St Andrew’s War Memorial Hospital.

• Flexible work arrangements to support work-life balance
• Access to salary packaging, meal and entertainment benefits - up to $15,900 per year tax free as well as up to $2,650 of your pre-tax income to pay for meal and entertainment benefits. To learn more about this benefit watch the video via the Salary Packaging Explained link
• A recognition and rewards platform, providing employee discounts at hundreds of retailers, including everyday expenses, holidays, health insurance, annual awards celebration, wellbeing and employee assistance programs
• 12 weeks paid parental leave and 2 weeks paid partner leave, available after 6 months’ service, in addition to the government scheme
• Diversity and inclusive leave, offering paid gender affirmation leave and cultural leave options (paid and unpaid) for those who may celebrate Lunar New Year, Diwali, Ramadan, NAIDOC weeks and other significant cultural events
• Career development opportunities to challenge yourself, grow and make a meaningful difference
• A positive and inclusive team based on respect, shared standards, strong values and a commitment to serving others

Child safe, Child friendly

UnitingCare is committed to being a Child Safe, Child Friendly organisation and will:

• provide welcoming, safe and nurturing services for children
• implement measures to prevent child abuse and neglect within our services
• appropriately and immediately address child abuse and neglect if it does occur
• abide by the Child Safe Standards and adhere to the Reportable Conduct Scheme  

Diversity & Inclusion

Our approach is simple – everybody is welcome here.  At UnitingCare, diversity is at the core of our who we are, our mission and our values. We are committed to providing equal opportunities to all employees no matter their sex, race, culture, sexual orientation, disability or gender identity. Demonstrating our commitment to reconciliation and building long-term employment opportunities for First Nations peoples, UnitingCare strongly encourages Aboriginal and Torres Strait Islander applicants for this position.  

Safe workplace

We work hard to make our services welcoming and safe for every person. We are united in keeping children, young people and the elderly safe from harm, within our services, workplaces and the communities we support. We are committed to speaking up loudly for their safety.

Commitment to Safeguarding

We are committed in creating services and workplaces that are welcoming and safe for every person. We work together to protect children, young people, adults and the elderly from harm within our services and the communities we support. We speak up for their safety to ensure their voices are heard. Our recruitment and workplace practices reflect our dedication in preventing abuse, harm and exploitation across UnitingCare.