Job Description

Why Your Role Matters

The Marketing Specialist supports the execution of integrated marketing initiatives that strengthen the Greater Austin YMCA brand, increase awareness, drive participation, and enhance the member experience. This role helps bring marketing strategies to life through campaign execution, event marketing, content creation, project coordination, and in-center marketing support. Working closely with the Marketing team and cross-functional partners, the Marketing Specialist ensures marketing initiatives are executed on time, on brand, and with a high level of quality across digital, print, community, and in-center channels.

How You Will Make an Impact

• Execute integrated marketing campaigns across digital, print, social media, email, community, and in-center channels. 

• Support marketing initiatives that drive awareness, participation, member engagement, and retention. 

• Coordinate campaign timelines, deliverables, approvals, and production schedules. 
  Assist with campaign launches, implementation, and post-campaign evaluations. 

• Support marketing for community events, center events, seasonal promotions, and special initiatives. 

• Coordinate the development and distribution of marketing materials that support successful event execution. 

• Coordinate signage, promotional items, and event resources. 
• Partner with internal stakeholders to help deliver a consistent member experience before, during, and after events. 
• Create, schedule, and publish organic social media content across organizational channels. 

• Capture photography and short-form video highlighting YMCA programs, members, staff, volunteers, and community impact. 

• Identify opportunities to tell compelling stories that advance the YMCA brand and mission. 
• Monitor social media engagement and support community management, as appropriate 
• Coordinate production, distribution, and installation of in-center marketing materials. 

• Maintain digital displays, posters, banners, and other member-facing communications. 
• Conduct quality assurance reviews to ensure marketing materials remain current, accurate, and brand compliant. 
• Coordinate multiple marketing projects simultaneously while meeting deadlines. 

• Manage project timelines and communicate status updates with stakeholders. 

• Coordinate creative requests, vendor deliverables, and production schedules. 

• Support marketing reporting, project recaps, and continuous improvement efforts. 

• Assist with additional marketing initiatives and special projects as assigned.  

What You Bring to the Y

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field, or an equivalent combination of education and experience.

• Minimum of two (2) years of professional experience in marketing, communications, event marketing, content creation, project coordination, or a related field.

• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.

• Excellent written, verbal, and interpersonal communication skills.

• Strong attention to detail and commitment to producing high-quality work.

• A flexible schedule is necessary, including the ability to occasionally work evenings and weekends to support events, organizational initiatives, and other business

Preferred Qualifications

• Experience managing organic social media for an organization or brand.

• Experience coordinating integrated marketing campaigns, events, or community engagement initiatives.

• Experience creating photography and short-form video content for marketing purposes.

• Basic graphic design experience, including Canva, Adobe Creative Cloud, or similar design tools, is a plus.

• Experience using project management software and marketing technology platforms.
• Experience working in a nonprofit, membership, recreation, hospitality, healthcare, education, or community-focused organization.

Physical Requirements

This role requires the ability to lift, carry, and transport marketing materials, displays, and event supplies weighing up to 25 pounds. The position also requires regular travel to YMCA centers and community events throughout the Greater Austin area. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

About Us

The Greater Austin YMCA is a dynamic force elevating quality of life in Greater Austin by boldly expanding access for all children, adults, families and seniors in our rapidly growing community. For nearly 75 years, the Greater Austin YMCA has evolved to address each community's greatest needs, touching every phase of life and nurturing happier, healthier people, a stronger community and a better world.

We believe everyone deserves access to high-quality programs that keep our community strong. As a proud 501(c)(3) nonprofit, we provide financial assistance to expand access so community members can learn, grow, and thrive through our early learning academies, fitness and wellness centers, youth programs, workforce development, adult programming, mental health counseling, and more.

Each year, the Y serves nearly 140,000 people across Travis and Hays counties through seven fitness and wellness centers, more than 55 licensed campuses in four school districts, two YMCA Tomorrow Academy™ locations, and Camp Moody, our outdoor Adventure camp.

Globally, the YMCA is one of the oldest and largest youth-serving organizations in the world, united by our commitment to a better future -- for all.

Additional Information:

The organization has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

The Greater Austin YMCA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Greater Austin YMCA complies with applicable state and local laws governing non-discrimination in employment in every location in which we have employees. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We Take Care of Our People

Our mission isn't just a statement--it's a guiding force that shapes our actions every day. Rooted in our unwavering commitment to serving our community and esteemed team members, our mission is a true way of life. We're passionate about fostering health and wellness for all, and we're truly excited to introduce the following comprehensive benefits package that has been thoughtfully designed to prioritize your well-being.

• Health Insurance: We provide comprehensive health coverage, including medical, dental, and vision plans, to ensure the well-being of our employees.
• Retirement Savings Plan: We offer a 12% employer-funded retirement plan upon meeting eligibility, empowering employees to plan for their future.
• Paid Time Off: Work-life integration is important to us, which is why we provide up to 48 days of paid time off over vacation, holidays, and sick leave.
• Additional Perks: Free household membership to facilities operated by the Greater Austin YMCA, which is worth $1,200+ annually.

Pay Range

$51,000 - $55,000 annual salary, DOE