The Marketing Specialist participates in the development of the brand's marketing team objectives to support overall brand strategies/goals, with a focus on go-to-market campaign support and local marketing support. This position is responsible for overall support of the marketing team, including tactical support of go-to-market brand campaigns, new store openings, local store marketing, analytical storytelling and reporting, and shares in the responsibility of communicating brand marketing initiatives to the franchise system. This position is based in Atlanta, GA, and our offices follow a hybrid work model.
Qualifications
Education
Bachelor's Degree Marketing, public relations, communications, business, advertising, or other related field of study Pref
Work Experience
2-4 years Experience in marketing, advertising, sales, promotions, or event planning Pref
Skills and Abilities
Proficient in Microsoft Office Suite
Ability to communicate in clear concise language; to demonstrate active listening while engaging others; and to present to key stakeholders in a relevant and compelling manner
Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
Ability to work under time constraints to ensure critical deadlines are met; and to effectively prioritize work
Ability to write clearly and informatively; to edit work for spelling and grammar; to read and accurately interpret written information; and varies writing style to meet needs
Ability to travel overnight approximately 15% annually
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 28 , 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 7,300 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and in 71 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com to learn more.
GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year.
