Market Analysis-

• 
  Analyze demographic data on a local, regional, and national
  level;
• 
  Analyze buying and shopping patterns of current and
  potential consumers for specific types of products sold on the company’s
  website;
• 
  Analyze marketing data and separate them into parts to
  identify underlying principles, reasons or facts;
• 
  Analyze online marketing strategies and compare them with
  those of the company’s competitors;
• 
  Analyze current industry trends and marketing methods
  (including search engine optimization, content marketing, social media
  marketing and email marketing);
• 
  Analyze sales performance of discounted products;
• 
  Evaluate marketing analysis plans;
• 
  Evaluate methods of collecting data relating to customer
  demographics, preferences, shopping habits, etc.;
• 
  Work with Market Research Analysts to evaluate effectiveness
  of marketing, advertising, and other strategies;
• 
  Evaluate methods of measuring customer satisfaction (In-App
  Surveys, Post-Service Surveys and Email Surveys);

Planning and Preparing Marketing Campaigns-

• 
  Design website marketing campaigns, especially Western and
  Eastern holiday marketing campaigns with different themes and leading products;
• 
  Design social media marketing campaigns (Platforms including
  Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like
  WeChat and Line);
• 
  Design tradeshow marketing campaigns (also including local
  events and fairs for Asian communities);
• 
  Design and manage day-to-day email marketing campaigns,
  periodic newsletters and other event materials used in various marketing
  campaigns;
• 
  Coordinate and manage marketing campaigns from design,
  create to completion of all marketing production related efforts;
• 
  Ensure that all marketing materials adhere to brand
  guidelines, expectations, and budgets;
• 
  Collaborate with Market Research Analysts to develop and
  execute marketing campaigns;
• 
  Evaluate and target local competition and recommend
  strategies to drive customer acquisition and retention;
• 
  Negotiate and collaborate with vendors and/or partners
  executing strategic campaigns;
• 
  Collaborate with other departments to oversee advertising
  tasks;

Reporting Marketing Development and Support-

• 
  Collaborate with Marketing Team to prepare reports on data
  analysis;
• 
  Prepare reports on new product marketing strategies and/or
  campaign plans;
• 
  Prepare different reports of findings and
  present results to management
• 
  Support the marketing department in general operations​

• 
  Other major(s) and/or fields(s) of study required: marketing, market research, e-commerce, business analytics,
  communication, telecommunication, or related
• 
  Analytical Skills;
• 
  Critical-Thinking Skills;
• 
  Software/Programs: Microsoft Suite, Salesforce, Google Ads, Google Analytics, Qualtrics, Iterable