This is a remote position.

Our client is looking for a
Virtual Marketing Specialist / Lead Generation Specialist
to execute and manage high-volume, multi-channel outreach initiatives in a fast-paced, metrics-driven digital environment. They operate within a performance-focused marketing ecosystem and continue to scale across multiple paid and organic channels.

This role is execution-heavy and requires precision, consistency, and strong communication. The ideal candidate is process-driven, highly organized, comfortable with repetitive high-volume tasks, and able to work within structured workflows while collaborating closely with operations to ensure accurate lead tracking, qualification, and handoff.

Responsibilities

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  Execute high-volume mass DM outreach across approved platforms, managing large-scale campaigns with precision and consistency (up to 2M messages per day when applicable).

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  Manage daily Instagram outreach, including targeted engagement, follow-ups, and account interactions to drive responses and conversions.

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  Support Facebook and Instagram advertising workflows, including campaign execution, monitoring, and basic optimizations.

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  Run cold email outreach campaigns using sequencing tools, inbox rotation strategies, and deliverability best practices, ensuring consistent follow-ups.

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  Conduct daily targeted lead engagement across multiple platforms to support pipeline growth and conversion goals.

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  Assist with email and SMS marketing activities, including flows, templates, segmentation, and basic integrations.

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  Support digital advertising efforts across major platforms such as Meta, Google Ads, YouTube, TikTok, Instagram, and Facebook, including SEM and PPC campaigns.

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  Distribute and manage content across multiple pages and platforms to maintain brand consistency and visibility.

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  Provide light SEO support as a secondary responsibility, including basic audit reports, keyword research, competitor checks, and occasional technical reviews.

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  Maintain accurate logs of outreach activity, responses, and lead status, ensuring clean and consistent tracking.

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  Collaborate closely with an Operations VA to ensure leads are properly tagged, sourced, qualified, and handed off according to internal workflows.

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  Follow established processes rigorously, maintain clear documentation, and meet daily activity and performance targets.

Requirements

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  Proven experience managing high-volume, multi-channel lead generation campaigns.

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  Hands-on experience with mass DM outreach, Instagram outreach, cold email systems, and automation tools.

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  Experience supporting or managing digital advertising efforts, particularly on Instagram and Facebook.

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  Strong understanding of email and SMS marketing platforms and basic automation workflows.

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  Experience working with SEM and PPC campaigns.

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  Comfort working in structured, metrics-driven environments with repetitive, high-volume tasks.

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  Strong written and spoken English communication skills.

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  High attention to detail, strong organizational skills, and ability to manage multiple workflows simultaneously.

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  Familiarity with SEO tools is a plus, but SEO is not the primary focus of the role.

Qualifications

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  Background supporting marketing, growth, or lead generation teams in digital environments.

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  Experience collaborating cross-functionally with operations or sales teams.

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  Demonstrated consistency, reliability, and accountability in previous roles.

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  Process-driven mindset with a strong focus on accuracy and execution.

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  Proactive problem-solver who anticipates needs and removes blockers.

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  High level of integrity and professionalism.

Benefits