Job Description

Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.

What you’ll be doing:

In this role, you'll lead the strategy, design and optimisation of Virgin Australia's guest automation programs across both our Direct and Indirect channels creating seamless personalised experiences that strengthen customer relationships at every stage of the journey. You'll combine data driven insights with marketing technology to build scalable, high performing communication workflows that deliver the right message to the right guest at the right time. Working collaboratively across teams, you'll continuously innovate and enhance our automation capability, helping shape how millions of guests connect with the Virgin Australia brand.

This is a 12 month maximum term opportunity.

You’ll be great in this role if you:

• Bring experience in marketing automation, CRM, customer lifecycle marketing or digital marketing, backed by a relevant tertiary qualification or equivalent industry experience
• Have hands on experience building and optimising automated customer journeys using Adobe Campaign Manager or a similar marketing automation platform
• Are confident designing workflows, audience segmentation and personalised communications that deliver engaging customer experiences at scale
• Have strong HTML and email development skills with an understanding of responsive design and quality assurance best practices
• Love using data and insights to optimise campaigns, improve customer experiences and drive measurable business outcomes
• Can communicate technical concepts in a way that's easy for stakeholders to understand and confidently build strong relationships across teams
• Have a solid understanding of customer lifecycle marketing, marketing automation, data-driven communications and privacy requirements
• Understand campaign performance metrics and enjoy using insights to continuously improve automation programs

Bonus points if you:

• Have experience with Adobe Journey Optimiser (AJO) or other next gen customer journey orchestration platforms
• Bring experience with advanced segmentation, predictive modelling, dynamic content or AI driven personalisation
• Have worked across multi-channel customer journey design beyond email
• Have experience developing test and learn frameworks that drive innovation and continuous improvement

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Discounted flights for you and your loved ones (including $1000 worth of travel credits per year)
• A flexible, hybrid work style. Work from home or the office, adapt your location to suit your style and needs
• One of Brisbane’s most admired head office locations, with South Bank train station, a supermarket, pharmacy, and lunch options downstairs plus a 5-minute walk to the Busway, a rooftop restaurant and onsite gym (with a low membership fee) and South Bank Parklands just across the road
• Discounts on travel insurance, lounge membership, car hire, accommodation, and experiences worldwide
• Cheaper hospitality, retail, technology, beauty and wellness services
• Free counselling and access to a wellbeing app to support your physical, mental, social and financial health
• ‘Dress for Your Day’ – enjoy the freedom to wear whatever makes you feel great for the type of work you do and the day you have ahead of you.

When everyone is included, everyone wins:

We’re all individuals. And we love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

Ready to apply? We’re ready to hear from you. Apply now.