Marketing Specialist plays a key role in driving brand awareness and market engagement activities for Yale and ASSA ABLOY brands in Vietnam. This position is responsible for executing marketing strategies and activities that generate demand, increase traffic, and deliver qualified sales leads to maximize sell-out performance. The role also includes managing the company’s hotline to ensure exceptional customer service and support.
1. Brand Awareness & Demand Generation
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Develop and implement marketing initiatives to strengthen brand visibility for Yale and ASSA ABLOY across Vietnam.
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Drive traffic and generate sales leads through targeted campaigns and activities.
2. Product & Trade Marketing Execution
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Plan, design, and execute marketing programs to support the sales team and distributors, includes, but not limit to:
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Signboards at distributor stores.
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Sample boards, mock-ups, and Yale corners for in-store display.
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Organization of industry events, seminars, and trade shows.
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Creation of communication materials for product and trade promotions.
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Production of sales publications such as catalogs, leaflets, and user manuals.
3. Digital Marketing & Communications, Events
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Manage digital channels including Facebook, LinkedIn, and company websites.
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Oversee PR activities and corporate communications to enhance brand reputation.
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Coordinate CSR initiatives and team-building activities to foster company culture.
4. Hotline/Call Center Management
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Handle and oversee the compan’s hotline operations to ensure timely and professional responses to customer inquiries and support requests.
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Monitor service quality and implement improvements to enhance customer satisfaction.
5. Market Intelligence & Customer Engagement
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Collaborate with the sales team to co-visit customers, gather insights, and understand market demand.
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Analyze competitor activities and develop competitive, customized solutions aligned with company strategy.
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Provide regular updates and reports on customer requirements and project progress to all stakeholders.
6. Representation & Compliance
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Act as the official representative of ASSA ABLOY Vietnam at industry-related events.
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Uphold ASSA ABLOY values and protect the integrity of the Yale and ASSA ABLOY brands in all activities.
7. Additional Responsibilities
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Perform other tasks as assigned by supervisors and the company.
Thank you
Let’s create a safer and more open world – together!
ASSA ABLOY is the global leader in access solutions with sales of SEK 150 billion and 63,000 employees. The Group has operations in over 70 countries and sales worldwide. ASSA ABLOY’s innovations enable safe, secure and convenient access to physical and digital places. Every day, we help billions of people experience a more open world.
We have a feeling of discovery and urge to innovate by working together and telling it like it is, enabling us to be always growing, never boring and leading right. Do you want to be encouraged to act, have responsibilities to grow with and opportunities to explore? Join us!
