Job Description

• The Marketing Specialist assists the Marketing team in driving buyer demand generation and growth through the development, implementation, management and measurement of multi-platform, multi-channel buyer campaigns. Works in conjunction with other marketers, product, sales and leadership taking initiative and ownership to strategize targeted integrated marketing campaigns leveraging a wide array of tactics in the marketing mix, delivering high demand and increasing new buyer engagement.Provides awareness and communication to the entire marketing department on industry demand, trends and specifications.

• Compile performance metrics to assess deficiency on demand, and proactively manages an iterative process with marketing organization for improving conversion based on observed performance.
• Assist in driving national, regional, and local marketing plans and campaigns to support revenue objectives and grow the customer base in our primary industry sectors.
• Stays current with trends and new developments related to assigned market segments and industries. Research and analyze relevant internal and external data in order to develop market insights and recommendations for review by various stakeholders.
• Serves as a liaison across departments and functional groups to articulate buyer demand based on equipment and industry specifications.
• Ensures the coordination and follow through the execution of all the campaigns across all platforms and media.
• Provides macro and micro insight for the territory and sectors responsibility to educate marketing stakeholders in order to improve performance and conversion.
• Acts as the voice and messenger of the respective region, and dedicated sector to the central marketing function, and vice versa.
• Perform other duties as assigned.
• Produce compelling visual content—including videography, photography, and digital assets—tailored to key industry sectors and optimised for digital and social media channels.
• Plan, coordinate, and support the delivery of events, conferences, and trade shows, including attendance where required.

• Minimum 1-2 years’ Marketing experience.
• Superior organization skills and attention to detail; ability to proactively manage multiple projects simultaneously
• Excellent communication skills – verbal, written, visual
• Strong knowledge of traditional and digital media. Experience with industry verticals
• Ability to thrive under the pressure of deadlines in a dynamic team environment
• Excellent interpersonal and leadership skills with a proven ability to build good and productive business relationships
• Strong reporting capabilities with the ability to track campaign performance and business performance.