Job Description

Apukka Resort Rovaniemi offers unique accommodations, unforgettable experiences, and delicious flavors for guests arriving from around the world. The mission of Apukka's hospitable and professional team is to create the setting and atmosphere for a memorable holiday in Finnish Lapland. At Apukka, new team members are welcomed as warmly as every guest.

MARKETING SPECIALIST

We are seeking an enthusiastic, growth-oriented marketing professional for a permanent position on Apukka Resort’s Marketing and E-commerce team. In this role, you will have the opportunity to utilize your marketing skills to the fullest while learning new things as part of a professional, ambitious six-person marketing team.

You will work in close cooperation with the entire marketing team and the Resort’s other departments, reporting directly to the Marketing Director. Your duties will include managing the Resort’s marketing materials, brand implementation, and communications and media work. The scope of your tasks is diverse, but you will always have your teammates' strong expertise to support you. We hope you take a developmental, proactive approach to your work, constantly seeking new and better ways to execute and enhance our marketing efforts.

Here at Apukka, we work together with a great spirit and without compromising on quality. We offer a friendly, immediate, and loyal work community. As an employee, you will become part of the Apukka family, where you can develop your skills. As a responsible, Green Key and Sustainable Travel Finland certified operator, we take care of our guests, staff, society, and the environment. Our service promise—to encounter every guest as a friend—challenges our team every single day.

In your role, you will:

• Be responsible for marketing materials, such as brochures, cards, and signage.

• Work skillfully with international media and continuously discover new opportunities for global visibility.

• Understand and nurture Apukka’s strong brand, both on-site and in the digital environment.

• Bring forward new ideas and development proposals to achieve even wider visibility.

• Understand the impact of your own work on online sales and strive to improve it.

• Work fluently in English with our international team and external partners.

• Play as a team with different departments to achieve the best possible results.

You will shine if you have:

• Solid work experience in marketing roles.

• Experience in international English-language marketing (tourism industry experience is not mandatory, but is considered a strong asset).

• Skills in utilizing the most common marketing tools (e.g., Mailchimp, WordPress, Canva, Semrush / Search Atlas).

• A proven track record in successful brand work.

• The ability to produce fluent, inspiring, and selling copy.

• The ability to manage and lead your own work.

• A continuous learning mindset.

As a member of the Apukka team, you will get:

• A work community where you are valued and where you have the opportunity to grow as an industry professional.

• Interesting and challenging tasks.

• A reliable employer.

• Great coworkers and an enthusiastic team.

• Good employee benefits, including Epassi, a performance bonus model, and staff discounts.

This position follows the Collective Agreement for Employees in Tourism, Restaurant and Leisure Services (MaRa).

Job duration: Permanent
Job type: Full-time
Working hours: Mainly office hours, Mon–Fri at 8:00-16:00.
Salary: According to the negotiation. Please include your salary expectation in your application.
The work takes place at Apukka Resort in Rovaniemi.

We are already looking forward to your application! In addition to your contact details, we want to hear what you can do, what you have done before, and what kind of colleague you would be. Please submit your application through our recruitment site by 5.6.2026. The interviews will start already during the application period, so apply soon.

For further information, please contact the Marketing Director, Kaisa Heiskari, at kaisa.heiskari@apukkaresort.fi.