Job Description

for Marketing Specialist

The marketing specialist will work in the marketing department reporting to the marketing manager. This person will manage campaigns, ad planning/placement, press release placement, mail house coordination and other marketing-related functions. The marketing specialist will serve as a liaison between the media, mail house vendors and other various marketing suppliers to ensure proper delivery of programs within a specified timeframe.

Responsibilities:

• Assist marketing manager with writing materials for monthly product campaigns
• Write copy for miscellaneous projects as requested
• Publish/share daily content (text, images, video) on multiple social media platforms
• Maintain press release contact list and distribute press releases monthly to various publications
• Seek out PR opportunities in various trade publications
• Manage and maintain presence in print and online Buyer’s Guides/supplier sites, and seek ways to improve our presence and increase conversions
• Research companies, names and addresses and lists using Google, LinkedIn and company websites for future marketing mailings
• Work with creative services to develop print and online ads, banners, mailings, newsletters, etc.
• Collaborate with the product management and creative services departments to coordinate, track and manage the production for projects, including but not limited to direct mail, print, web, PR, etc.
• Develop and maintain the media schedule for direct mail, print and online advertising, and ensure all deadlines are met by the scheduled due dates
• Research medical device manufacturing publications, obtain media kits and schedule media-planning meetings with our media partners in the third quarter
• Correspond with media partners for ad placement
• Help develop and maintain the yearly marketing budget
• Assist in coordinating annual catalog logistics, which include running advanced finds for catalog marketing lists, obtaining postage quotes, arranging shipments to our mail houses and distributors in China and Japan, and working with our warehouse manager regarding catalog counts
• Coordinate mail drops and follow fulfillment and postal guidelines
• Create insertion orders for the publications for ad placement and prepare purchase orders
• Process monthly advertising invoices and submit to accounting department
• Work with the sales team to ensure they are briefed on direct mail pieces and have the proper information to discuss details with customers
• Manage newsletter bounce backs – deactivate contacts, add replacement contacts into CRM for those who have left or who have email address changes
• Perform other duties as requested or needed

Skills:

• Able to think creatively and translate ideas into clear and concise copy
• Able to meet tight deadlines
• Excellent organizational skills and the ability to multitask
• A willingness to learn from other creative and marketing professionals
• Knowledge of social media platforms
• Ability to work independently and with a team
• Detailed-oriented, with excellent organizational skills
• Strong research and analytical background
• Outstanding oral and written communication skills
• Must be able to work both independently and cooperatively with staff and management

Requirements:

• Bachelor’s degree in marketing, communications or related field
• 2 years of experience working in a marketing position
• MS Office experience, specifically Excel and Word
• MS Dynamics or CRM database experience a plus