Job Description

At HCI Sports & Fitness, we’re more than a fitness and sports brand, we’re a movement. We empower our family oriented community at all fitness levels to push limits, fuel performance, and live boldly through smart training and state-of-the-art spaces. From gym culture to group fitness to youth and adult sports, we pride ourselves on offering a clean, safe, and welcoming environment for everyone!

We’re seeking a highly organized, creative, and execution focused Marketing Specialist to support social media initiatives and department marketing campaigns across membership, sports programs, youth offerings, and events. This role is ideal for someone who thrives in a fast paced environment, understands social media trends, and knows how to turn campaign goals into engaging content and timely execution. You’ll play a key role in driving awareness, generating leads, increasing registrations, and ensuring campaigns are consistently activated across social and in-house channels.

Requirements

Key Responsibilities

• Execute social media and department campaigns across departments
• Manage social media calendars, scheduling, posting, and engagement
• Partner closely with the Content Creator to plan and launch campaign content across platforms
• Develop creative concepts, captions, hooks, and messaging for social campaigns
• Coordinate with designers and creative team members to produce campaign assets
• Ensure content aligns with active promotions, seasonal priorities, and company goals
• Collaborate with internal departments to gather campaign needs, deadlines, and deliverables
• Support facility marketing needs including signage, promotions, and campaign visibility
• Track campaign performance including leads, registrations, reach, and engagement
• Identify gaps in campaigns and proactively recommend content or execution opportunities
• Support paid advertising efforts with creative input, hooks, and messaging ideas
• Maintain organized workflows and timelines to support consistent campaign launches

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or related field
• 2+ years of experience in marketing coordination, social media, or campaign execution
• Strong understanding of Instagram, Facebook, TikTok, and emerging social platforms
• Excellent copywriting skills for short-form content, promotions, and campaign messaging
• Proficient with scheduling tools, social platforms, and analytics dashboards
• Proficient in Adobe Suite, including Lightroom, Photoshop, Illustrator, Premiere Pro
• Highly organized with strong project management skills
• Strong communication and collaboration skills across departments

Bonus Points For

• Experience in fitness or health and wellness spaces
• Experience supporting paid social or digital ad campaigns
• Familiarity with Meta Ads Manager, Google Analytics, or CRM lead tracking

The Perks

• Energetic, fitness forward culture focused on growth and community
• Opportunity to make a measurable impact on a fast growing local brand
• Starting compensation at $24+ per hour based on experience
• Competitive benefits including health, vision, dental, life, and disability insurance
• Generous PTO and 10 paid holidays
• Complimentary HCI family membership (currently $3,588 per year!)
• Access to a premier fitness and sports facility