Thrills

Marketing Specialist

Thrills  •  Byron Bay, AU (Onsite)  •  2 months ago
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Job Description

THE BRAND:

Born in paradise and founded out of Byron Bay in 2011, Thrills is a subculture driven lifestyle clothing and fashion brand. Our current state of play is creating leading vintage inspired men’s and women’s streetwear and ensuring we always have a sustainable future at front of mind. Thrills aesthetic is one that is timeless, progressive, and shaped by authenticity.

Fuelled by a passion for music and art our community of creative minds, and an adventurous spirit, are what drive us forward. From the countless bands, artists and creatives, our team is made up of individuals that live and breathe the culture that Thrills represents.

THE GIG:

Thrills is on the hunt for an enthusiastic and creative Marketing Specialist to join our team at the Support Office. The Marketing Specialist is responsible for planning, executing, and
optimising digital marketing initiatives to drive customer acquisition, engagement, and brand growth across online channels. This role will work closely with internal marketing, content, and creative teams, and will manage relationships with external digital agencies to ensure campaigns align with business objectives and brand strategy.

Key Responsibilities:

  • Develop and execute digital marketing strategies aligned to business objectives,
    including campaign planning and audience targeting. Manage and optimise paid
    digital campaigns across platforms such as Meta, TikTok, and Google, working
    closely with external agencies.
  • Drive organic growth through SEO initiatives, including keyword analysis, content
    optimisation, and performance monitoring.
  • Enhance website performance and conversion rates through user experience improvements and CRO strategies.
  • Analyse marketing performance, track KPIs, and deliver regular insights and
    recommendations to improve results.
  • Stay informed on competitor activity and industry trends to inform strategy and
    positioning.

To be successful in this role, you’ll need:

  • 3 - 5+ years’ experience in digital marketing, performance marketing, or a similar role.
  • Demonstrated experience managing and optimising paid digital campaigns across platforms such as Meta, Google Ads, and TikTok.
  • Experience analysing campaign performance and using data insights to inform marketing
    strategies and optimisation.
  • Experience working with or managing external digital marketing agencies and collaborating with internal creative and content teams.
  • Strong understanding of digital marketing channels including paid media, SEO, website
    performance, and conversion rate optimisation.

What THRILLS will give you:

  • Generous seasonal clothing allowance - We want you in our newest collections on us!
  • Exceptional product discounts and product nights
  • Working with a collaborative team, where every day provides a chance to thrive in a dynamic environment.
  • A sustainable link to community and fashion product

If you are interested in joining a close-knit team in a leading brand and think you would align with our values, click apply now!

Thrills

About Thrills

Originally founded in 2012 as a vintage motorcycle import and customisation business in Byron Bay, THRILLS has evolved into a culture-defining fashion label. With Brooke and Tabitha McGregor at the wheel as the company founders and mens and womens designers respectively, the brand draws inspiration from music, art and motorcycle culture. THRILLS offers carefully curated and high quality styles. The lifestyle brand exists for the modern day outsider and embraces a timeless aesthetic.

Instagram: @thrillsco

someone@thrills.co

Industry
Retail & Ecommerce
Company Size
51-200 employees
Headquarters
Byron Bay, AU
Year Founded
2011
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