We are looking for a Marketing Specialistwith strong strategic thinking who is also comfortable being hands-on when needed. This role will be based in our Thailand branchand will be responsible for developing and executing end‑to‑end marketing strategies for the local market.
The position requires someone who can think strategically — defining priorities, building structured marketing plans, and ensuring campaigns contribute to business outcomes. At the same time, this role will coordinate execution across multiple channels including digital, content, partnerships, and local marketing initiatives.
This is a full‑stack marketing role with a strong strategic focus, responsible for translating business objectives into practical marketing initiatives for market growth.
Key Responsibilities
Develop and execute marketing strategiesfor the Thailand market aligned with company growth objectives and product positioning.
Create annual and quarterly marketing plansincluding budgeting, channel prioritization, and KPI targets.
Design go-to-market strategiesfor new products or features including messaging, target audience, channel mix, and launch timelines.
Plan and lead multi‑channel campaignsacross digital paid media, organic social, content, PR, events, partnerships, and local activations.
Manage and optimize marketing budget allocationto maximize ROI while balancing acquisition efficiency and brand growth.
Establish marketing measurement frameworks, dashboards, and performance reporting.
Work closely with Product, Sales, Operations, and Compliance teamsto ensure campaigns align with product capabilities and regulatory requirements.
Act as the main point of contact for local partnerssuch as agencies, media platforms, KOLs/influencers, and community partners.
Conduct local consumer and competitor researchto refine positioning, messaging, and campaign strategy.
Qualifications
4–7 years of marketing experience with exposure to both brand/360 marketing and performance marketing
Experience developing marketing strategies for local markets
Strong analytical mindset and understanding of marketing funnel metrics (CAC, CPL, ROAS, conversion rate).
Experience working with agencies, influencers/KOLs, and marketing partners
Fluent in English; Thai language skills are strongly preferred.
Able to work independently as an individual contributorwhile coordinating vendors and partners.
PT Bank Danamon Indonesia Tbk (BEI: BDMN) didirikan pada tahun 1956. Per 31 Desember 2024, Danamon mengelola aset konsolidasian sebesar Rp242 triliun dengan anak perusahannya, Adira Finance. Dalam hal kepemilikan saham, 92,47% saham Danamon dimiliki oleh MUFG, dan 7,53% lainnya dimiliki oleh publik. Dalam melayani nasabah dari semua lini bisnis yaitu Retail, Usaha Kecil dan Menengah, serta Korporasi, Danamon didukung oleh 865* kantor cabang konvensional dan unit Syariah, serta kantor cabang dan kantor perwakilan grup perusahaan Danamon di Indonesia.
Sebagai anak perusahaan dari MUFG yang merupakan salah satu grup jasa keuangan terbesar di dunia, Danamon didukung oleh jaringan global MUFG dan bank mitranya: Krungsri Bank di Thailand, Security Bank di Filipina, dan VietinBank di Vietnam. Danamon juga diperkuat oleh jaringan lokal dari grup perusahaannya yaitu Adira Finance, Home Credit Indonesia, Mandala Finance, dan Zurich Asuransi Indonesia, serta mitra strategisnya.
Bersama MUFG, grup perusahaan serta mitra strategisnya, Danamon berkomitmen untuk terus bertransformasi sebagai Satu Grup Finansial, guna menjadi mitra keuangan terpercaya yang berorientasi pada pelanggan dan selalu berinovasi, demi memenuhi kebutuhan pemegang saham, nasabah, karyawan, dan regulator dengan menghadirkan solusi finansial menyeluruh agar dapat tumbuh bersama.
Danamon dan grup perusahaan serta mitra strategisnya juga menyadari pentingnya aspek keberlanjutan sebagai bagian tak terpisahkan dari pertumbuhan dan kesejahteraan masyarakat.
Selain itu, dalam menjalankan bisnis serta untuk mencapai tujuan sesuai dengan visi dan misinya, Danamon menjunjung tinggi nilai perusahaan “BISA”, yang harus diterapkan oleh seluruh karyawan, manajemen, direksi, dan komisaris Danamon. Nilai-nilai tersebut meliputi Berkolaborasi, Intergritas, Sigap Melayani, dan Adaptif.
