Job Description

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Marketing Specialist 2 – Core Marketing position provides strategic marketing support across Core Marketing initiatives. This includes advanced project management, marketing plan development and execution, audience engagement strategies, reporting, and cross-functional collaboration to drive awareness, action, and growth. This role reflects a higher degree of autonomy, strategic input, and data-driven decision-making to advance core cultural and marketing initiatives.

Essential Duties/Responsibilities:

Channel Management & Traffic Coordination:

• Serves as the central point of coordination for channel planning, prioritization, and execution across Core Marketing initiatives

• Manages and maintains channel traffic calendars and dashboards, ensuring alignment with organizational priorities and capacity

• Partners with Marketing Managers and Sr. Director to prioritize initiatives, allocate channel space, and resolve conflicts or bottlenecks

• Ensures all campaigns and deliverables are routed, approved, and executed on schedule across email, web, social, paid media, and other channels

• Monitors campaign flow from intake through execution, proactively identifying risks to timelines or delivery

Project Management & Execution Support:

• Supports end-to-end execution of marketing initiatives, including timelines, asset coordination, approvals, and distribution

• Maintains project visibility across systems (Aprimo, Airtable, CRM, etc.), ensuring accuracy of statuses, deadlines, and ownership

• Drives accountability by following up with stakeholders and partners to ensure milestones are met

• Assists in coordinating cross-functional efforts with Creative, Content, Legal, Brand, Broadcast, and external vendors

• Prepares and tracks work orders, budgets, and related documentation in partnership with Business Affairs

Strategic Support & Initiative Ownership:

• Contributes to campaign planning and channel strategy, offering input on audience targeting, timing, and execution approach

• Identifies opportunities to improve channel performance, campaign efficiency, and audience engagement

• Leads select marketing initiatives or campaign components with clear ownership of outcomes, timelines, and performance

• Supports development and execution of lifecycle marketing and audience engagement strategies

• Partners with Sr. Director and Managers to translate high-level strategy into executable plans

Reporting, Insights & Optimization:

• Builds and maintains marketing dashboards and reporting tools to track channel performance, campaign results, and operational efficiency

• Provides regular status updates and performance insights to the Sr. Director and key stakeholders

• Analyzes campaign data (e.g., conversions, engagement, ROI) to inform optimization and future planning

• Supports testing and optimization efforts across channels, including messaging, timing, and audience segmentation

Stakeholder & Partner Collaboration:
• Acts as a key liaison between internal teams and external partners, ensuring clear communication and alignment

• Coordinates meetings, tracks action items, and ensures follow-through on deliverables

• Maintains strong working relationships with internal clients and support teams, building trust through responsiveness and reliability

• Serves as a point of contact for marketing-related inquiries, ensuring timely and accurate responses

Operational & Administrative Support:

• Maintains marketing calendars, documentation, and asset organization for Core Marketing initiatives

• Supports internal communication efforts related to marketing priorities and campaigns

• Coordinates logistics for campaigns, events, and promotional efforts (including inventory and materials)

• Assists in reporting, forecasting, and tracking the impact of marketing programs

Other Duties/Responsibilities:

• Limited travel as needed to conferences, representing the organization and its resources

• Manages travel arrangements for shipments and staff as needed

• Assists in managing student interns and volunteers

• Shares responsibility for general administrative duties within the Resource Marketing area

• Performs other duties as assigned

Managerial Breadth/Scope of Job:

• None

Working Environment/Physical Requirements:

• Fast-paced office environment with constantly changing priorities

• Occasional travel may be required, including nights and weekends

JOB QUALIFICATIONS

Character/Spiritual:
Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:

• Entrepreneurial mindset; independent and creative thinker

• Strong work ethic and ability to collaborate effectively

• Mature and professional demeanor; able to represent the organization externally

Knowledge/Experience:

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field (or equivalent experience)

• 2–4 years of experience in marketing, advertising, or communications with demonstrated project management skills

• Familiarity with marketing principles

• Christian media/publishing experience preferred

• Proficiency in Windows and Mac office software

• Experience with presentations and public communication preferred

• Knowledge of digital communication tools and social media platforms

Skills, Abilities and Special Talents/Gifts:

• Strong verbal and written communication skills

• Ability to handle confidential information

• Effective project planning and multitasking capabilities

• Strong interpersonal, reporting, and presentation skills

• Analytical mindset with attention to detail and accuracy

• Basic technical knowledge of creative and/or product production processes

• Logical, systematic, and creative problem-solving abilities

• Strong organizational and time management skills

Stewardship Requirements:

• Ability to remain within budget assigned for projects, recognizing stewardship responsibility of donor resources

Pay Range: $60,324 to $72,258

Application Materials Required: Cover Letter, Resume/CV
*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:
• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:
• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits, except for:
• Sick Time
• Bookstore Discount
• Fitness Center

Tentative Search Timeline:
• Priority will be given to applications submitted by May 30, 2026 However, this posting will remain open until filled.
• The potential employee start date is June 8, 2026

Posting date: April 30, 2026
Un-posting date: ongoing until filled
Posting contact email: job@fotf.org

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.