The Marketing Lead is responsible for planning and executing marketing initiatives to build brand awareness, support sales growth, and strengthen the company’s market presence. The role involves event organization, public relations, marketing materials development, and supervising the marketing team to ensure efficiency and alignment with business objectives.
Duties and Responsibilities
Branding
Plan, implement, and oversee branding strategies and
campaigns to ensure consistent brand messaging across all platforms. This
includes supervising the creation of marketing materials, coordinating events
that enhance brand visibility, and monitoring performance metrics to maintain a
strong and distinctive market presence.
Event Organization
Plan, organize, and execute sales generation activities,
marketing events, trade shows, and project launches to increase brand awareness
and generate sales leads. · Coordinate with internal teams and external
suppliers to ensure seamless event execution. · Monitor event effectiveness and
provide post-event reports and recommendations.
Creation of Marketing Materials
Develop and oversee the production of marketing collaterals
(brochures, flyers, presentations, digital content, etc.). · Ensure materials
are aligned with brand guidelines and effectively communicate the company’s
value proposition. · Collaborate with creative teams, agencies, or vendors for
design and production needs.
Public Relations ·
Drive brand visibility by generating media exposure through
print, online platforms, and social media. · Build and maintain strong
relationships with media partners, press contacts, and influencers. · Manage
press releases, feature articles, and media coverage for key campaigns and
events.
Reporting & Strategy Support
Provide regular reports on campaign performance, event
outcomes, and PR reach. · Assist in developing marketing strategies that align
with sales and business goals. · Recommend process improvements for more
efficient marketing execution.
Technical Competencies and Skills
Event Planning & Execution, Branding Development, Communication Skills, Problem Solving and Innovation, Strategic Thinking and Agility
Education, Trainings and Licenses Required
College Graduate, Preferably Marketing or Communications Major, Min of 2-3 years experience, Real Estate background is an advantage
Filinvest Development Corp. (FDC) is one of the leading, most stable and diversified conglomerates in the Philippines. Through its diverse businesses, FDC has established a strong reputation as a dependable partner in economic development. FDC currently has strategic holdings in key industries such as real estate development and leasing, banking and financial services, hotel and resort management, power generation and sugar.
FDC aims to grow this legacy of success by continuing to strengthen its position in the industries where it competes and embarking on new endeavors that will bolster its role in nation building.
