Job Description

• Support in the planning, development, implementation and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan.
• Develop brand strategies and go to marketing communication plans for various products, services and Initiatives across the FirstBank Brand and all other subsidiaries for marketing purposes.
• Work with FirstBank’s SBUs and SRFs to fully utilize and exploit opportunities from Group strength and diversity across international, regional and local markets and sectors including providing strategic support and ensuring timely and quality delivery on the development and implementation of go-to-market strategies.
• Support brand and group wide projects with interdepartmental constitution to drive brand standards and ensure brand strategy is adhered to from developmental stages.
• Manage media advertising spend of SBUs and SRFs for above and below the line marketing activities.
• Co-ordinate bulk media buy (radio, television, print and outdoor) arrangements with major media organizations to extract maximum volume discount and optimize advertising mileage, and contribute to the implementation of HoldCo, and Banking Group marketing and communications plans.
• Implement strategic Above and Below-the-Line marketing advertising such as Radio, Print Media, Television, Outdoor advertising.
• Work with Above and Below-the-Line Agencies and other relevant internal Group and SBU stakeholders such as Retail Products, Branch Services Coordination, Information Technology, First Shared Services, Compliance, Corporate Transformation, HCMD, Business Performance Mgt., Information Security Operations, Classified Asset Management, Internal Control, Investor Relations, Commercial Banking, Transaction Banking Group, Agric Finance, Foreign Banking Services, Procurement to design and execute advertising campaigns, ensuring that they are in line with set campaign goals and objectives.
• Manage Above and Below-the-Line Agencies and other marketing-related functions to ensure the achievement of equity in their perception among the public which includes coordinating the day to day relationships between the Bank and the agencies.
• Develop and track metrics and success criteria for all Above and Below-the-Line Marketing Communications programs and activities.
• Work with relevant HoldCo and Banking Group stakeholders to identify and implement unique and differentiated media buying and outdoor opportunities
• Monitor all outdoor sites across the country and ensure that corporate and product campaign materials are properly displayed on the boards at all times, ensuring that outdoor contractors and media advertising partners adhere to the terms of contract agreements.
• Conduct analysis to measure ROI on bulk buy and out-of-home deployments.
• Prepare Outdoor Evaluation, Review and Report (ERR) including photographs of boards.
• Maintain brand integrity across product lines, advertising, and all other internal and external BTL communications platforms
• Exploit business intelligence and competitor analysis, utilizing market trends to maintain brand leadership position.
• Monitor competition to ensure our campaigns give us greater share of mind
• Provide support for ensuring staff compliance and adherence to departmental training requirements, monitor and report compliance rates.
• Maintain the security of all information entrusted with, and ensure full compliance with all principles and policies in Information Security Handbook and of the Bank.

• Education

Degree Marketing, Mass Communication or related disciplines in social sciences/humanities

Project Management Certification

A post-graduate qualification in Marketing/professional certification or membership of relevant professional bodies (e.g. from CIM UK or NIMN) will be an added advantage.

• Experience

Minimum experience: 6 years, 3 of which must have been spent in Integrated Marketing Communications functions

Prior experience in Project Management will be advantageous

Ability to work with minimal supervision.

• Knowledge

Industry knowledge

Analytical thinking

Strong Marketing background, with above average appreciation of the Marketing Mix (Product, Price, Place, Promotion)

Strong Project Management knowledge

Creative and good presentation skills

Strategic management skills

Strong written and verbal communication skills

Proficiency with MS Packages is essential.

• Skill/Competencies

Good Interpersonal skills

Good presentation and communications skills (written and oral)

Must be solution driven, proactive and have acceptable knowledge of the business environment

Attention to details

Reasoning and Analytical Skills

Responsive to feedback

Must have the capacity to lead

Ability to work autonomously and as part of a team

Fast paced in work style/ ability to multitask

Adaptable with a high level of initiative

Strong strategic planning and analytic skills necessary

Effective cross-functional capabilities.