Job Description

Marketing Senior Specialist (B2B – Fitness & Wellness)

Location: Cairo, Egypt
Employment Type: Full-Time

About the Opportunity

Jadeer is hiring on behalf of one of the UAE's leading companies in the fitness and wellness industry We are looking for a creative, strategic, and results-driven Marketing Senior Specialist to join a dynamic team and play a key role in driving brand awareness, lead generation, and business growth across the region.

This role offers an exciting opportunity to work with a market leader, developing impactful B2B marketing strategies that support sales, strengthen the brand, and expand market presence across Egypt and the GCC.

Key Responsibilities

• Develop and execute annual B2B marketing strategies aligned with business objectives.
• Plan, manage, and optimize integrated marketing campaigns across digital and offline channels.
• Generate qualified B2B leads through digital marketing, email campaigns, events, webinars, and strategic partnerships.
• Create compelling marketing content, including brochures, presentations, case studies, landing pages, email campaigns, and sales collateral.
• Manage and optimize the company website, ensuring strong SEO performance and user experience.
• Execute and optimize paid advertising campaigns across Google Ads, Meta, and LinkedIn.
• Collaborate closely with the Sales team to support lead generation and pipeline growth.
• Conduct market research and competitor analysis to identify emerging opportunities.
• Organize and coordinate exhibitions, fitness events, conferences, and corporate activations.
• Manage the company's social media presence and content strategy.
• Track campaign performance, analyze KPIs, and prepare performance reports with actionable insights.
• Ensure consistent brand identity across all marketing channels.
• Coordinate with external agencies, designers, photographers, and content creators.
• Manage marketing budgets and maximize return on investment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4–7 years of experience in B2B marketing.
• Previous experience in the fitness, wellness, healthcare, sports, hospitality, or lifestyle industries is highly preferred.
• Strong expertise in digital marketing, lead generation, branding, and campaign management.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics (GA4).
• Experience with CRM and marketing automation tools is an advantage.
• Excellent communication skills in English and Arabic.
• Strong analytical, organizational, and project management skills.
• Ability to manage multiple projects in a fast-paced environment.

Preferred Skills

• Performance Marketing
• SEO & SEM
• Content Marketing
• Email Marketing & Automation
• Marketing Analytics
• Event Marketing
• B2B Lead Generation
• Brand Management
• Budget Management

Why Join?

• Join one of the UAE's largest and fastest-growing fitness and wellness companies.
• Work on high-impact regional marketing campaigns across Egypt and the GCC.
• Collaborate with a talented and innovative team in a dynamic environment.
• Competitive salary and benefits package.
• Excellent opportunities for career growth and professional development.

Location: Cairo, Egypt