What Makes a Honda, is Who makes a Honda
Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”
We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.
If your goals and values align with Honda’s, we want you to join our team to Bring the Future!
The Enterprise Customer Communications Management (ECCM) team ensures that email marketing campaign strategies are aligned with business goals, objectives, and processes. The goal is to use database insights to guide customer communications, create greater value, and deliver an exceptional ownership experience. The ECCM Marketing Strategist collaborates with Marketing, Media, Digital Marketing, Brand, Creative Services, CDP, Analytics, DSD, Corporate Communications, agency partners, and vendors who are key stakeholders in the email campaign strategy and development process. This position provides strategic direction and approves marketing creative and email templates developed for the production environment. The role is responsible for understanding, developing, and executing the campaign marketing process, including campaign approval, planning, design, template design, testing, execution, offer management, promotion history, customer touchpoints, response tracking, and reporting. The position also utilizes Jira and Salesforce Marketing Cloud.
• Lead project management of entire campaigns, ensuring alignment, timely execution, and continuous adaptation, including agency coordination and legal/stakeholder feedback coordination.
• Collaborate with Brand and Digital Marketing teams to understand model and brand strategies and prioritize product features and benefits for communication.
• Provide strategic creative direction and actionable feedback to internal teams and agency partners to ensure campaign concepts, messaging, and execution align with business priorities, campaign objectives, brand standards, and customer insights.
• Partner with the Assistant Manager to develop comprehensive test-and-learn campaigns and plans.
• Support the Assistant Manager with establishing measurement goals and testing plans.
• Create marketing communication documents to support consistent and effective product messaging.
• Manage Jira tickets and regularly provide campaign development and status updates.
• Conduct measurement and post-campaign reporting.
• Actively manage and refine ongoing campaigns using data and insights to optimize performance, enhance relevance, and maximize impact.
• Support email process optimization to improve the speed, scale, and engagement of the email marketing channel.
Minimum Education
• B.A./B.S. degree in Communications or Business Administration.
Minimum Experience
• 3+ years of experience in communications, project management/training, or marketing.
• Knowledge of email marketing, integrated marketing, and brand marketing.
Other Skills
• Strong strategic communications and marketing acumen.
• Strong knowledge of database marketing and Email HTML.
• Salesforce Marketing Cloud.
• Litmus.
• Verint.
• Jira.
• FileZilla (MFT/SFTP).
• Windows 10, MacOS, iOS, and Android.
What differentiates Honda and make us an employer of choice?
Total Rewards:
Career Growth:
Additional Offerings:
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
We are Honda. A company built on dreams and the determination to make them come true. Driven by our commitment to society and the planet, our work brings joy to our customers and enhances mobility, as we work to help people everywhere expand their life’s potential. Our products, from cars and trucks, to advanced light jets and other forms of mobility, reflect our belief that the purpose of technology is to help people.
Together, we are building an inclusive culture where people feel seen and celebrated. Where associates from a variety of backgrounds can apply their unique ideas and experiences to help us create a cleaner, safer, more exciting mobile world.
You’re invited to join Honda on this journey. Your individual skills, passion, persistence, innovative mindset and challenging spirit are needed to help Honda Bring the Future.
Bring the Future at honda.com/careers
