
Job Description Summary:
The role is responsible for managing the development and execution of marketing assets and programs to support Blue Cross and Blue Shield Plans (BCBS) in positioning and selling various national programs and initiatives. The role leads or supports planning, developing and implementing marketing and communications that differentiate BCBS among key stakeholders, including business decision-makers, key influencers, consumers/members and thought leaders. Understanding complex business needs and aligning marketing strategies to overall project goals is critical for success.
Responsibilities include but are not limited to:
The posting range for this position is:
92,787.88 - 122,529.02
Required Education, Certifications and Experience:
Education
Experience
Knowledge Skills and Abilities
Extra Posting Information:
#LI_HYBRID
The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this postingWe may ultimately pay more or less than the hiring range andthis hiringrange may also be modified in the future. A candidate’s position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs. This job is also eligible for annual bonusincentivepay.
We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

The Blue Cross and Blue Shield Association is a national federation of independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Index.