Marketing Science Lead
Brief This role is in the organization to lead the execution on the account and office-level vision and priorities.
Output is to bring forward to clients Marketing Science projects, deliverables, and related work across a broad range of initiatives.
Career Development is typically provided by Marketing Science Directors or Senior Directors but can
be adapted to suit an account and/or office location.
Nature of role is that of a ‘leader’: here to understand Marketing Science at an advanced level and lead project contribution requirements for client-facing deliverables.
Core Responsibilities
Skills Developed
• Ability to identify, build, and lead teams to solve complex problems
• Experience with at least two and deep understanding of at least four of the following:
o Data architecture (ETL/data integration)
o Automated data ingestion and reporting
o Data science and statistical programming
o Testing and personalization
o Data visualization
o Website platform implementation
• Ability to excel in data storytelling as well as leading junior team members to translate findings into clear and actionable insights
• Experience in business development, from shaping analytics content, to providing recommendations on methodology and technology, to estimating level of effort, to casting appropriately
• Ability to give feedback and polish presentations for delivery as well as able to give upper-level presentations to internal and external stakeholders
• Soft Skills
o Possess strong interpersonal and team building skills, with the ability to foster a cohesive and effective work environment, and the responsibility to proactively check-in and report on team members’ needs
o Ability to oversee and polish communication to meet client expectations and business objectives for decision making purpose; ability to communicate effectively with senior clients
• Hard Skills
o Advanced understanding of Adobe Analytics, Google Analytics, media tools and excellent understanding of how to navigate challenges
o Advanced level knowledge and working experience of Agency technology
Activities Performed
• Provide work and team leadership over delivery and project ownership requirements
• Manage Analysts’ and your own deliverables and ensure that the Marketing Science Associate
Director or Director has visibility into projects
• Lead the ideation, development and execution of measurement strategies and frameworks
• Provide career development guidance, leaderships, and support as needed to Analysts and
Analyst teams.
• Support in scoping Marketing Science staff management needs alongside Marketing Science
Directors and Senior Directors
What We Offer:
Critical Mass is an equal opportunity employer.
Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.comand us.greenhouse-mail.io We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.
We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!
