Job Description

ABOUT THE ROLE

Keenfolks is the Integrative AI® agency — a marketing partner built for the Age of Intelligence. We work with global enterprise brands including Coca-Cola, Diageo, Kellanova, and Reckitt, and we’re now launching Keenfolks Worldwide as the first AI-native global marketing agency network.

This is a hybrid Marketing & Sales role — the person who owns our go-to-market engine. You will build and run Keenfolks’ marketing and outbound sales operation from end to end: from brand presence and PR to pipeline generation using the latest agentic AI tools. You live at the intersection of creativity and commercial impact.

This is not a siloed marketing role. You will be expected to own leads from first touch to qualified conversation — running campaigns that generate interest, then following through with AI-powered outreach that converts it into pipeline.

WHAT YOU’LL OWN

Marketing

• Manage Keenfolks’ social media presence across LinkedIn, Instagram, and X — content planning, scheduling, and community engagement

• Plan and execute PR campaigns: press releases, media outreach, award submissions, and journalist relationships

• Own the Keenfolks website: content updates, landing pages, and performance optimisation

• Lead SEO strategy and execution — on-page, technical, and content-driven organic growth

• Lead GEO (Generative Engine Optimisation) — ensuring Keenfolks appears prominently in AI-generated search results and LLM responses

• Plan and manage events: industry conferences, Keenfolks-hosted roundtables, webinars, and partner activations

• Run email marketing campaigns — newsletters, nurture sequences, and campaign-specific sends to segmented audiences

• Coordinate with the CEO and leadership on thought leadership content, speaking opportunities, and brand positioning

Sales

• Build and run outbound sales campaigns using agentic AI tools — automated prospecting, personalised outreach sequences, and lead qualification workflows

• Identify and research target accounts (enterprise CMOs, VPs Marketing, agency founders) using AI-powered research tools

• Own the top of the sales funnel: generate qualified conversations and hand off to the leadership team

• Manage CRM hygiene, pipeline tracking, and weekly reporting on outbound performance

• Support proposals, pitch decks, and capability presentations for active opportunities

• Identify and qualify partnership opportunities with agencies, technology platforms, and consultancies

TOOLS & CHANNELS

Marketing

Sales & AI

• LinkedIn, Instagram, X

• WordPress / Webflow

• SEO tools (Ahrefs, Semrush)

• Email platforms (HubSpot, Mailchimp)

• Canva / Figma for assets

• Google Analytics / Search Console

• Agentic AI outreach tools (Clay, Apollo, Instantly)

• AI research & enrichment (Perplexity, ChatGPT, Claude)

• CRM (HubSpot or equivalent)

• LinkedIn Sales Navigator

• AI content & personalisation tools

• Reporting dashboards

WHAT WE’RE LOOKING FOR

Must-haves

Strong advantages

• 3+ years in a B2B marketing role with sales responsibilities

• Hands-on experience with SEO, email marketing, and social media management

• Familiarity with agentic AI tools for outreach and automation (Clay, Apollo, or similar)

• Strong writer in English — can produce campaign copy, LinkedIn posts, and outreach messages

• Commercially minded: you care about pipeline, not just impressions

• Organised and autonomous — can manage multiple workstreams without losing quality

• Experience in an agency, SaaS, or MarTech environment

• Understanding of GEO and AI search optimisation

• Event planning and PR experience

• Spanish fluency

• Familiarity with HubSpot or equivalent CRM

• Exposure to enterprise B2B sales cycles and buying committees

HOW SUCCESS IS MEASURED

• Qualified conversations generated monthly from outbound campaigns

• Organic traffic and keyword ranking growth (SEO)

• LinkedIn follower growth and engagement rate (company page)

• Email campaign open and click-through rates

• Event attendance and post-event pipeline contribution

• GEO visibility — presence in AI-generated answers for target queries

WHO THRIVES HERE

Keenfolks is an AI-native company — we use AI in everything we do, including how we market and sell. We’re looking for someone who doesn’t just tolerate AI tools but actively seeks out new ones, experiments with agentic workflows, and brings ideas for how to do more with less. You’ll have significant autonomy and direct access to leadership. In return, we expect ownership, initiative, and commercial accountability.

WHAT WE OFFER 🌈

• Flexible working from home policy, two days in the office and three from home 🏡

• Free lunch on the days you go to our beautiful office in Barcelona🍲

• Fresh fruit, coffee, and tea 🍎 ☕️ 🫖

• Office activities 🏓🧘‍♀️

• Free Friday afternoon 💃🕺

• Monthly after-works and quarterly team buildings 👯👯

• 30 days working from abroad 🌍

• Birthday day off to celebrate your special day 🥳

• 23 vacation days 🌴

• 2 personal days 🪐

• L&D program focused on AI capabilities ✨

• Career development and continuous opportunities to grow 🧑‍💻

• An entrepreneurial atmosphere that fosters continuous innovation 🌟

• Company culture built on passion, trust, and constructive freedom 🙌

• Dynamic, young, and international environment with over 10 nationalities 💃🕺