Key Responsibilities
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Lead AI Product Strategy for Marketing & Sales
Own the vision, roadmap, and lifecycle of AI-enabled Marketing and Sales capabilities, ensuring alignment with business priorities and measurable client outcomes.
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Bridge Business and AI Solution Development
Translate Marketing and Sales business problems into AI product requirements, working closely with data scientists, ML engineers, and software development teams to deliver production-ready solutions.
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Provide Functional Expertise in Go-to-Market Operations
Bring deep understanding of Marketing and Sales operations including demand generation, digital marketing, ABM, lead management, pipeline management, customer acquisition, customer success, and revenue operations.
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Drive AI Use Cases Across the Revenue Funnel
Lead solution design and implementation for AI capabilities such as:
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Leverage Marketing & Sales Data Ecosystems
Demonstrate
strong
understanding of the data generated across CRM, Marketing Automation, CDPs, Digital Analytics, Ad Platforms, Sales Engagement, Customer Success, and other GTM technology stacks. Experience with platforms such as Salesforce, HubSpot, Marketo, Adobe, Google Analytics, Snowflake, Databricks, or similar is preferred.
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Lead Consulting Engagements and Client Relationships
Manage executive client stakeholders, facilitate discovery workshops, define business value, prioritize initiatives, and ensure successful delivery of consulting engagements while maintaining strong client satisfaction.
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Manage Cross-functional Delivery Teams
Coordinate work across Product Management, Data Science, Engineering, UX, Delivery, and Business Consulting teams to ensure timely, high-quality delivery of AI solutions.
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Act as the Product Manager for AI Capabilities
Define product vision, prioritize features, write business requirements, evaluate product performance, drive user adoption, and continuously improve AI products based on business feedback and measurable outcomes.
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Mentor and Develop Technical Teams
Coach, mentor, and provide functional guidance to Full Stack Developers (FDEs), Data Scientists, Product Analysts, and junior consultants, helping them understand business context and build scalable AI solutions.
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Drive AI Adoption and Change Management
Enable client organizations to successfully adopt AI capabilities by developing business cases, implementation strategies, governance models, success metrics, training materials, and executive communications.
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Stay Current with AI and GTM Innovation
Monitor emerging trends in Generative AI, Agentic AI, predictive analytics, marketing technology, sales technology, and revenue intelligence, incorporating innovations into client solutions and product roadmaps.
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Contribute to Practice Growth
Support solution development, reusable accelerators, thought leadership, proposal development, and capability building for the Marketing & Sales AI consulting practice.
