Job Description

WHO WE ARE The first of its kind boutique fitness experience, SoulCycle revolutionized the fitness industry. Our signature 45-minute indoor cycling class is an immersive and intense mind-body-soul workout, where legendary instructors guide riders through class, helping them lose themselves in the ride, the music, the experience. Taking place in dark, candlelit studios, allowing riders to be grounded in the moment, SoulCycle rides connect our community through the experience and energy of the room.

OUR MISSION To foster an open, diverse, and inclusive community, while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust.

The Marketing Project Manager is responsible for driving the execution of marketing campaigns from brief to launch, ensuring alignment, efficiency, and consistency across all channels. This role serves as the operational backbone of the marketing team by owning timelines, managing cross functional workflows, and maintaining visibility across multiple workstreams.

We are seeking an intense, detail-obsessed marketing operator who is a natural storyteller, uses AI tools fluently to produce compelling copy, and keeps every campaign moving without dropping a single ball.

Reporting to the Director of Social Media, you are the air traffic controller of our marketing team. You own the calendar, the briefs, the deadlines, and the communications that bring every campaign to life. You use tools like Claude and ChatGPT as a force multiplier, and you know the difference between AI-generated copy and words that actually sound like they’re written in SoulCycle’s voice.

WHAT YOU'LL DO

Project and Campaign Management (75%)

• Own and manage the marketing calendar across Comms, Social, and Photoshoots
• Lead intake and manage creative briefs in partnership with Lifecycle Manager and other cross functional stakeholders
• Build and manage campaign timelines ensuring alignment, accountability, and on time delivery
• Oversee asset coordination and execution, ensuring work reflects strategic intent at every stage
• Serve as the primary point of contact for marketing and creative requests from the organization
• Proactively identify risks, gaps, and shifting priorities; adjust plans and timelines accordingly
• Maintain continuity and forward progress across campaigns in a dynamic, fast moving environment

Communications and Writing (25%)

• Develop and refine copy across email, push notifications, in-app messaging, social, in-studio signage, and promotional campaigns
• Leverage AI tools actively and proficiently to produce on-brand copy at speed
• Ensure consistency in SoulCycle brand voice across all rider facing touchpoints
• Collaborate with the Lifecycle Manager translate strategy into clear, effective messaging
• Communicate updates and changes in direction with clarity, ensuring cross functional alignment

Qualifications

• 3-5 years of experience in marketing, with a strong foundation in campaign or project management
• Highly organized with sharp attention to detail and follow through
• Adaptable and solutions oriented with the ability to pivot quickly and operate effectively in ambiguity
• A natural, clear,concise communicator and storyteller with a creative bent
• Strong cross functional collaboration skills
• Comfortable balancing operational execution with creative development without losing momentum
• Actively using AI tools like Claude, ChatGPT, or similar in your day to day workflow, not occasionally, but as a core part of how you work
• Exercises sound judgement and maintains a high standard for quality and brand consistency
• Passion for fitness, wellness, or community-driven brands a plus

WHAT SETS YOU APART

• You know how to prompt an AI tool to create copy that sounds natural and on brand
• You protect a deadline like it's personal
• You can take a strategic brief and turn it into a clear, actionable plan for a team
• You thrive in lean, fast-moving environments where your work has real visibility
• You understand that great communication is as much about clarity as it is about creativity

JOINING THE SOULCYCLE FAMILY As a member of the SoulCycle family, you will enjoy:

• Competitive salary $85,000 - $90,000
• Comprehensive health, dental, vision, 401k
• Unlimited complimentary rides at all SoulCycle locations

Additional Information

All your information will be kept confidential according to EEO guidelines.