Job Description

You will act as the main executor and coordinator for new marketing initiatives. A significant portion of the work will be within Revinate and Canva — building and deploying email campaigns, managing database communications, and creating and adapting marketing materials. This can include, but is not limited to:

• Building and deploying email marketing campaigns (Revinate)
• SMS/MMS outreach for potential customers and advertisers
• Managing database communications, including list segmentation and upkeep
• Creating and adapting marketing materials in Canva
• Data gathering and analysis of Leads, Past Customers, and Sales metrics

Key Responsibilities

Marketing & Advertising

• Build and deploy email campaigns in Revinate, from list segmentation through send.
• Manage ongoing database communications, ensuring lists are clean, segmented, and up to date.
• Develop and implement email and text message marketing campaigns.
• Content generation, including the use of AI.
• Advertising spend optimization.
• ICP - Ideal Customer Profile analysis and identification.
• Ability to set up and monitor advertising campaigns, measure performance, and recommend changes.
• Understanding and ability to implement SEO.

Project Management & Automation:

• Set up and manage a comprehensive marketing and campaign calendar using project management tools like ClickUp (or similar platforms) to ensure consistent, well-timed execution.
• Manage assets, deadlines, and workflows to ensure timely delivery of all marketing materials.
• Automate campaign and communication workflows wherever possible, ensuring efficiency and scalability.

Analytics & Performance Tracking:

• Track, analyze, and report on the performance of email and marketing campaigns using Revinate reporting, Google Analytics, and other tools.
• Monitor key metrics, including open/click rates, list growth, website traffic, and conversions.
• Use data insights to continuously refine and optimize campaign strategies for better results.
• Need to be very proficient in analyzing data and using spreadsheets.

Creative & Materials:

• Create and adapt marketing materials using Canva, ensuring all content is visually aligned with the company's branding.
• Collaborate with external graphic designers when more advanced design work is required.

Requirements

• Strong marketing fundamentals with a proven track record coordinating a wide variety of marketing initiatives.
• A ferocious work ethic, sharp attention to detail, and the ability to work independently — these matter more to us than any specific industry background.
• Experience with Revinate, or a similar email/CRM marketing platform, is a strong plus.
• Hospitality industry experience is helpful, but not required.
• Basic graphic design skills using Canva, with the ability to collaborate with external designers as needed.
• Strong writing and content creation skills, with experience crafting engaging B2B content.
• Familiarity with project management tools like ClickUp, Asana, or Trello for managing campaign calendars and workflows.
• Comfort with AI tools for the purpose of automation and speed of generation.
• Proactive, self-motivated, and comfortable working with a high level of autonomy.

Benefits

• This is a remote role.
• You must use your own computer and have reliable internet.
• Training for all technology will be completed by the Propertyse Team.
• Communication will occur through Google Meet/virtual platform, email, and portal messaging.
• You must have an English proficiency level of C1/C2
• This is a contract role that does not include benefits.
• Contracts are completed through Deel and payments are made through Deel in your preferred currency.
• Working hours will vary but are typically 9a-6p (with a break).