Job Description

1. Build & Lead Content Ecosystem
   - Establish and lead in-house content studio (graphic, video, adaptation)
   - Define content production model, workflow, and templates
   - Drive transition from agency-dependent model scalable in-house capability
   - Ensure speed, consistency, and quality of content output
2. Content Strategy & Platform Leadership
   - Define platform role and content strategy across: TikTok, Instagram, Facebook, Ecommerce platforms
   - Translate brand campaigns into multi-format content ecosystem
   - Drive always-on content approach beyond campaign-based marketing
3. Influencer & Creator Ecosystem
   - Develop and lead influencer strategy (macro, micro, seeding)
   - Build and manage long-term creator network
   - Identify and scale high-performing influencers
   - Ensure strong alignment between influencer content and brand direction
4. Social & Community Engagement
   - Oversee social media direction and engagement strategy
   - Ensure active community management (comments, interaction, responsiveness)
   - Build stronger consumer connection and brand relevance
5. Content Performance & Optimization
   - Define and track content performance metrics
   - Lead test & learn approach (format, messaging, creators)
   - Continuously improve content ROI and efficiency
6. Cross-functional Integration
   - Work closely with:
   - Brand Team (strategy & campaign direction)
   - Ecommerce Team (conversion & performance)
   - Ensure one integrated marketing ecosystem
7. Team Leadership & Capability Building
   - Lead and develop content team and Influencer Manager (or Assistant Manager)
   - Set clear priorities, workflow, and performance standards
   - Build a fast, execution-driven, high-output team culture
8. Budget & Efficiency Management
   - Manage content and influencer budget allocation
   - Optimize cost efficiency vs agency production
   - Improve output per cost and ROI