At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…
Allwyn’s inhouse agency: Studio 59
Studio 59 is Allwyn’s new in‑house agency. A fast, integrated hub built to elevate how we tell The National Lottery’s story. Bringing creative, production, planning and media together across a single, integrated team, we’re engineered for pace, efficiency and standout quality.
Our mission is simple: create bold, social‑first, audience‑led work that strengthens player engagement and gives The National Lottery a single, authentic brand voice. With a best‑of‑both model that blends strengthened internal talent with top‑tier external partners, we deliver dynamic, personalised content at scale.
A bit about the role
The Planning Manager is responsible for the operational management and coordination required to deliver a clear, governed and actionable quarterly consumer plan that ensures individual propositions campaigns don't compete for the same "airtime" or audience attention, maintaining a balanced and coherent brand presence.
Reporting into the Marketing Strategy Manager, this role ensures that planning decisions are translated into structured meetings, documentation, communications and governance processes. The Planning Manager works closely with retail and digital channel teams, product team and PR & comms teams, external agency partners, and assurance functions to ensure clarity, compliance and alignment across all elements of the consumer plan.
The role is supported by VCCP and H&S planning teams, ensuring access to best-in-class planning expertise while embedding strong in-house capability.
The Planning Team plays a central role in coordinating priorities, governance and delivery across Studio 59. The Planning Manager supports the effective operationalisation of the consumer plan, ensuring planning processes, forums and communications run smoothly and consistently.
What you’ll be doing
Planning Operations & Coordination
Governance, Assurance & Compliance
Communication & Alignment
Agency & Partner Coordination
Support to Planning Leadership
What experience we’re looking for
Key Measures of Success:
To be successful in this role, you will:
About us
At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.
An inclusive reward offering with wellbeing at the centre
At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.
Benefits
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.

Allwyn UK is part of Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus, and Italy.
Over the next two years we are going to embark on a large-scale transformation journey, unparalleled in the existing market, and a once-in-a-lifetime opportunity for anyone both within and outside the betting and gaming industry.
We can’t talk too much about our plans – you’ll have to speak to us to find out more – but we can promise a fast-paced, exciting environment, innovative projects like none you have worked on before, and the opportunity to transform a core pillar of the UK economy, while contributing to good causes that benefit society.
Powering good. Will you join us?