Job Description

Responsibility:

- Design and implement comprehensive marketing campaigns for smartphone models.
- Develop creative ideas that align with product concepts, market trends, and target consumer segments in Thailand.
- Collaborate with internal and external creative teams to ensure high-quality, engaging campaigns.
- Oversee the entire marketing lifecycle, from planning to execution and post-campaign analysis.
- Coordinate with cross-functional teams, including PR, social media, advertising, events, and external agencies, to ensure seamless campaign execution.
- TikTok video content and campaign plan: familiar with TikTok platform; working with agency to develop creative content and campaigns.
- Gaming campaign planning: responsible for gaming iP collaborations and co-branding campaign development.
- Manage and guide agencies in developing creative influencer marketing strategies to promote smartphones to key target audiences.
- Monitor market trends, consumer behavior, and competitor activities in the smartphone industry.
- Present campaign results and insights to management person.



Qualification:

- Bachelor's degree or higher in Marketing, Business, Advertising, or related fields.

- Proficiency in Thai and English, both written and spoken (Good in Mandarin is an advantage)

- Minimum of 2-3 years of relevant experience in marketing or related roles.
- Understanding of the smartphone industry is a plus, TikTok video production and mobile game lover is a plus.

- Strong communication skills cross-cultural and cross-departmental co-ordination context.

- Self-driven and a strong sense of responsibility.