Inter IKEA Group

Marketing Performance Specialist

Inter IKEA Group  •  Shanghai, CN (Onsite)  •  2 hours ago
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Job Description

WHO YOU ARE

  • Passionate about understanding consumer behavior, historical and technical trends and people’s life at home
  • Curiosity for identifying learnings from activities and uniting organizations behind them
  • Motivated by solving complex business challenges and being at the forefront of transformational changes
  • Driven to build continuously one’s own knowledge base and be recognized as “the reference for marketing performance analysis'
  • Passion for strengthening the IKEA Brand and how to use information to create relevant marketing tactics and engagement solutions
  • Inspired to share and live the IKEA culture & values
  • Ability to track ROMI across multiple channels and consumer and customer environment to support delivery against content and engagement goals are consistently met
  • Ability to harmonies, distil and visualize data to support the ongoing improvement of business performance
  • Ability to understand the complexity of IKEA business and the role of marketing as an integrated part of the business
  • Excellent interpersonal skills and capability to manage internal stakeholders in a high-level business environment

YOUR RESPONSIBILITIES

  • Collaborate with markets to ensure prioritized set of metrics in the New Marketing Model goal tree is leveraged to track and optimize the impact marketing activities have on building a strong IKEA brand & multichannel business
  • Lead specific tasks and projects in the analysis of marketing performance for global and local teams
  • Ground marketing performance indicators in appropriate technology and data platforms to operationalize marketing KPIs
  • Execute specific global post-activity performance evaluations, sharing key findings with stakeholders to improve quality of content and media development
  • Undertake ad hoc analysis and recommendations for common Ingka activities
  • Provide subject matter support for the country teams, keep them informed on performance resources and learning to encourage their competence development
  • Together with the countries, evaluate unique and meaningful communication and content to facilitate best practice sharing
  • Work across functions within Ingka Group and in good collaboration with other IKEA businesses

TOGETHER AS A TEAM

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Inter IKEA Group

About Inter IKEA Group

ONE BRAND, MANY COMPANIES AND MANY, MANY PEOPLE

We’re a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”.

How we realise this vision is based on our shared humanistic values. These values are the foundation of our work and our inclusive, open and honest culture where you can be yourself. Our culture is based on the spirit of togetherness, enthusiasm and fun. And we’re always looking for people who share our positive attitude and values.

IKEA unites thousands of co-workers and hundreds of companies with different owners, all over the world, organised in a franchise system. It’s one brand but it reaches millions of hearts and homes.

ABOUT INTER IKEA GROUP

The purpose of Inter IKEA Group is to secure continuous improvement, development, expansion and a long life of the IKEA Concept. It has three core businesses: Franchise, Range & Supply and Industry.

• Inter IKEA Systems B.V. is the owner of the IKEA Concept and the worldwide IKEA franchisor. The assignment is to continuously develop the IKEA Concept and to ensure its successful implementation in existing and new markets. 11 different groups of companies own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. A large group of franchisees are owned & operated by INGKA Group. Inter IKEA Systems B.V. also assigns different IKEA companies to develop range, supply and communication.

• IKEA Range & Supply is responsible for developing and supplying the global IKEA range. This means working with the whole value chain: from the needs and wants of the many people, through product development and the sourcing of raw materials, to a product’s end-of-life.

• IKEA Industry is the largest producer of wooden furniture in the world and manufactures wood-based furniture for the IKEA product range. We can offer a wide variety of exciting roles and assignments - from product development to production and from distribution and store design to interior design. And much, much more! And we’re always looking for people who have the desire to learn and grow professionally right along with our business.

We can offer a wide variety of exciting roles and assignments - from product development to production and from distribution and store design to interior design. And much, much more! And we’re always looking for people who have the desire to learn and grow professionally right along with our business.

Industry
Manufacturing & Production
Company Size
1,001-5,000 employees
Headquarters
Delft, NL
Year Founded
1989
Website
ikea.com
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