Job Description

As a valued employee of the British Council, you already help us deliver our mission to support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For over 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

You are part of our organisation in over 200 countries and territories and where we are on the ground in more than 100 countries.

We connect. We inspire.

Job Title: Arts - Marketing Performance Manager

Pay Band – PB6

Closing Time & Date - Applications will close at 23:59 IST on 27th July Tuesday

Location – India, Poland, Malaysia, Lahore , Islamabad – Pakistan

Contract –Indefinite Contract Local

Purpose of job:

To manage marketing performance analytics for the region, providing advice to the regional, cluster and country marketing teams, sharing knowledge and best practice and helping to ensure alignment across the British Council. This includes compiling reports which make recommendations for improvement, communicating insights to inform decision making and testing, measuring and optimising different approaches.

Main opportunities/challenges for this role

Accountabilities, responsibilities and main duties:

Consultancy, analysis and problem solving

• Collaborates closely with regional, cluster and country marketing teams to understand their needs and recommends improvements based on data and insights.

• Creates, and where possible automates, reports to measure marketing activities and shares these with the regional marketing teams.

• Carries out customer journey analysis and funnel building to continually improvement the customer journey and improve results.

• Manages attribution initiatives in a changing digital measurement environment.

• Produces and communicates insight relating to regional campaign performance.

• Works with regional marketing teams and to define targeting criteria and support execution of campaigns based on those criteria.

Internal customer focus

• Works closely with regional marketing colleagues to analyse and optimise campaign performance.

• Provides accurate data, insights analysis, and forecasts for decision makers and stakeholders.

• Delivers actionable insights than can support and drive impactful decisions.

• Communicates results in a clear and concise manner, with an understanding of data visualization and the importance of drawing accurate conclusions from multiple data sources.

Service/Portfolio/Product improvement

• Analyses regional performance marketing channels such as email, paid search/social, making recommendations for optimisation.

• Performs analysis and provides insights for paid and organic traffic channels to understand what marketing channels are the most effective.

• Supports testing and optimisation of campaigns and initiatives through testable data-driven hypotheses, tracking, measurement and analysis.
• Tests, measures and optimises different approaches.
• Develops a set of dashboards for the regional marketing team that provide clear visibility on the performance of their channels.

• Supports marketing planning process with insights on the impact of marketing activity on revenue.

• Performs analysis and provides insights for paid and organic traffic channels to understand what marketing channels are the most effective.

• Supports testing and optimisation of campaigns and initiatives through testable data-driven hypotheses, tracking, measurement and analysis.

• Tests, measures and optimises different approaches.

Sector/Subject/Functional expertise

• Supports the regional marketing team with the management of tracking and tagging using Google Tag Manager and Google Analytics.

• Manages data analytics projects dedicated to improving campaign performance.

• Manages performance marketing reporting initiatives and supports ongoing performance marketing reporting needs of local markets.

• Performs quantitative & qualitative analysis supporting the launch of new products and propositions.

Relationship and Stakeholder management

• Supports the Regional Head of Insights on specific performance marketing projects that increase campaign scale and efficiency including measurement, attribution and reporting.

• Works collaboratively and closely with the Regional Head of Insights to reduce duplication and ensure alignment and joined up thinking.

• Fosters strong relationships with other key functions and teams such as Marketing Operations, SBU Insights and counterparts in other regional marketing hubs.

Managing self and others

• Plans and prioritises work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.

• Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.

Minimum/Essential:

Experience demonstrable experience in:

• Significant experience managing marketing performance analytics in a large and complex organisation

• Excellent analytical thinking and communication skills

• Ability to summarise results and present recommendations

• Project management skills

• Strong experience in data analytics with record of delivering business growth by guiding decision making

• Strong proficiency in SQL, BigQuery and/or Python

• Experience with dash-boarding tools such as Tableau, Looker or Google Analytics

• Strong understanding of at least one digital marketing channel: SEO, paid search (SEM), paid social, display, video, programmatic

Desirable:

• Experience in a global organization

Requirements:
Please note that candidates must have the pre-existing, legal right to work in the respective Countries like India, Poland, Malaysia, Lahore , Islamabad – Pakistan Mobility / relocation / visa sponsoring support will not be provided.

British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org