Job Title: Marketing Performance & Effectiveness Manager
Location: Budapest
Contract Term: Permanent
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
Over the last six years, Diageo has built and launched a groundbreaking Marketing Effectiveness (M&E) capability known as Marketing Catalyst, recognized globally by the IPA (Europe) and ANA (North America) for its pioneering work. This function enables marketers to measure and optimize every pound invested in marketing across ATL and BTL channels
The Marketing Effectiveness team acts as a global center of excellence — managing tools, methodologies, and analytics while partnering with local markets and brand teams to drive better performance decisions across media, trade, and experiential marketing.
This role will lead the Marketing Performance & Effectiveness agenda across Eastern Europe, ensuring that every ATL and BTL investment delivers maximum return and learning.
You will be the regional expert for marketing performance management, embedding a culture of evidence-based decision making across the CEE/EE marketing organization. This includes defining how we measure, report, and act on performance across brand building (ATL) and commercial activation (BTL)
You will partner closely with brand teams, finance, media, and customer marketing to optimize both short-term sales performance and long-term brand growth.
Purpose of the Role
To create a high-performance culture of Marketing Measurement & Evaluation (M&E), ensuring marketing investment decisions across ATL and BTL are data-driven, insight-led, and deliver measurable business impact.
Top Accountabilities
Lead the delivery and tracking of marketing performance targets, ensuring all ATL and BTL investments are measured against clear KPIs.
Drive a behavioral shift across the marketing and commercial organization — embedding performance thinking in every plan and spend decision.
Manage and continuously evolve the regional measurement framework, aligning tools (Catalyst, Kantar, Nielsen, Power BI, etc.) for both ATL and BTL evaluation.
Partner with brand, media, and trade teams to analyze campaign effectiveness, optimize phasing and mix, and develop actionable insights.
Synthesize and present M&E insights to senior stakeholders to inform future budget allocation and strategy.
Leads BDM (Econometric model)
Support the development of standard reporting dashboards (monthly/quarterly) for ongoing campaign performance tracking.
Drive collaboration between global, regional, and local teams to ensure consistent measurement methodologies and shared learnings.
Identify new measurement opportunities — including integrating brand equity, ROI, and short- vs long-term performance metrics.
6+ years’ experience in marketing effectiveness, media analytics, performance marketing, or marketing consulting.
Strong understanding of both ATL (media, digital, PR) and BTL (trade, shopper, experiential) marketing measurement.
Proven ability to drive business change and influence senior stakeholders.
Exceptional analytical thinking with the ability to simplify complex data into clear actions.
Skilled communicator, confident presenting to senior audiences.
Self-starter with a passion for continuous improvement and measurable marketing impact.
Collaborative team player used to work across multiple stakeholders and geographies.
Benefits of working here
Outstanding Family Leave opportunity
We work without border - you will work with individuals from various parts of the globe
You will deal with world class brand portfolio
Wide variety of thematic events, afterwork activities organized by employee communities
Product Allowance to purchase company products from the staff shop
We won the Fittest Workplace Award, of course we have a Gym
Urban legend is true, we do have a Rooftop Bar
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
Regular
Primary Location:
Budapest
Additional Locations :
Job Posting Start Date :
2026-04-30
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
