As the Marketing Performance Director, you will lead the Marketing Performance & Commercial Excellence agenda, creating one source of commercial truth and turning insights into actions that improve business performance. You will embed AI into ways of working, disrupt or complement existing workflows, and enable more consistent, data-driven decision-making across marketing and commercial teams.

You will drive visibility into market size, share, win/loss, funnel sufficiency, lead conversion, budget ROI, and commercial performance. By connecting insights, planning, governance, and execution, you will help Philips strengthen market presence, accelerate growth, and improve the impact of marketing investment.

In this role, you will:

• Create and govern one source of commercial truth across marketing and commercial performance, enabling leaders to make faster, fact-based decisions.

• Lead market size and forecasting activities, bringing stronger visibility to market potential, business opportunities, and future growth priorities.

• Drive share, visibility, and win/loss reporting, translating performance data into clear insights, actions, and improvement opportunities.

• Build and maintain commercial performance dashboards that connect marketing initiatives, funnel performance, budget investment, and business outcomes.

• Lead win/loss insights and action planning, ensuring learnings are embedded into priorities, campaigns, commercial execution, and future planning cycles.

• Strengthen lead governance and conversion management, improving visibility across the funnel and helping teams accelerate pipeline progression.

• Drive funnel sufficiency and pipeline acceleration activities by identifying gaps, risks, and opportunities across businesses, regions, and markets.

• Own budget governance and ROI measurement, ensuring marketing investments are prioritized, tracked, and optimized against business and brand performance goals.

• Lead governance for events calendars, lead capture, and ROI tracking to improve consistency, accountability, and measurable impact.

• Develop installed base retention and end-of-life opportunity analytics to support customer retention, lifecycle value, and commercial growth opportunities.

• Drive the annual planning process and quarterly performance reviews, bringing together insights, priorities, KPIs, and action plans across stakeholders.

• Lead tender enablement and RFP.AI governance, ensuring effective adoption of AI-enabled tools, compliant ways of working, and measurable value creation.

• Partner with senior stakeholders across Marketing, Sales, Business Units, Markets, Finance, Procurement, Legal, and IT to embed new ways of working and scale best practices.

• Lead, coach, and develop team members through clear priorities, effective delegation, performance management, and talent development.

You’re the right fit if

• You hold a Bachelor’s or Master’s degree in Marketing, Business Process Management, Quality Management, Product Management, or an equivalent field.

• You bring a minimum of 8 years of relevant experience with a Bachelor’s degree, or 6 years with a Master’s degree, in Marketing, Trade Marketing, Category Management, Channel Management, Commercial Excellence, Marketing Performance, or a related discipline.

• You are Certified LEAN Advanced and have strong experience improving processes, governance, performance management, and ways of working in a complex matrix organization.

• You bring strong expertise in commercial performance management, marketing analytics, KPI governance, forecasting, funnel and pipeline performance, budget ROI, dashboarding, stakeholder management, AI-enabled process improvement, agency management, regulatory compliance, and people leadership.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.

• Discover our rich and exciting history.

• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.