The Marketing Operations Specialist plays a critical role in supporting the operational backbone of the marketing department. This position is responsible for product data management, pricing coordination, website content maintenance, email campaign execution, reporting and cross-functional project support. The role ensures data accuracy, operational efficiency, and timely execution of marketing initiatives while providing actionable insights through performance reporting and analytics.
The ideal candidate is very detail-oriented, tech-savvy and thrives in a fast-paced, cross-functional environment.
Demonstrates SoundOff Signal’s Core Values in daily interactions with internal and external customers
Input and maintain accurate and consistent product data as well as importing and exporting from data loader tools (Salesforce)
Perform regular product audits and maintain dashboards to ensure data quality and integrity
Generate reports and insights from product data to support decision-making and performance tracking
Maintain and update price guides across product lines
Document processes and standards for product data management to ensure consistency and training support.
Lead and coordinate price change projects, ensuring timely execution and communication with stakeholders
Lead the email marketing process and execution of campaigns
Manage website content updates to support product launches, marketing initiatives and routine content enhancements
Provide administrative and logistical support for cross-functional marketing projects such as sales incentive trip, company store, product catalog coordination, ambassador onboarding and more
Other duties as assigned
Bachelor’s degree in marketing, business or related field. An equivalent combination of education and experience may be considered
2-4 years of experience in marketing operations, product data management, CRM user, project coordination or related business operations functions.
Experience working with product data, familiarity with a PIM tool a plus
Experience with building email campaigns, using Salesforce Marketing Cloud / Account Engagement is a plus
Strong proficiency in Excel and data entry systems
Experience with Google Analytics (GA4), Salesforce reporting, Power BI, Tableau or similar reporting platforms preferred.
Excellent organizational skills and attention to detail
Strong communication and cross-functional collaboration skills
Ability to manage multiple priorities and meet deadlines
Able to perform the job consistently without excessive absenteeism or tardiness
Mostly office environment, occasional light manufacturing environment
Fast-paced, team-oriented environment
Mostly normal business hours with occasional need to flex hours
SoundOff Signal is a globally recognized leader in vehicle lighting, control systems and electronic warning solutions, serving the emergency, amber, government and off-road markets. With a strong commitment to innovation and continuous improvement, the company delivers high-quality systems designed to seamlessly integrate into vehicles, enhancing visibility and communication. These solutions contribute to creating safer environments for professionals and the communities they serve.
Headquartered in Hudsonville, Michigan, SoundOff Signal operates as an ESOP organization, reflecting its commitment to employee ownership and shared success. Its team of over 500 dedicated employees designs, engineers and manufactures superior products on-site, ensuring exceptional quality and reliability.
Driven by a passion for excellence and customer satisfaction, SoundOff Signal continues to set industry standards with innovative, durable solutions tailored to meet the needs of diverse markets. By empowering emergency responders and other professionals with cutting-edge technology, the company plays a vital role in improving safety and efficiency worldwide.
