Wizeline

Marketing Operations Specialist

Wizeline  •  Colombia, CO (Onsite)  •  18 hours ago
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Job Description

We are:

Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.

With the right people and the right ideas, there’s no limit to what we can achieve.

Are you a fit?

Sounds awesome, right? Now, let’s make sure you’re a good fit for the role.

Key Responsibilities

  • Work closely with Data Analytics, Data Science, and Product teams to identify and gather requirements for tracking on websites and mobile applications
  • Work closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checks
  • Responsible for maintaining documentation from the Tracking Architecture team via Confluence
  • Work on ad-hoc basis to implement additional tracking to support advertising and marketing journey tags
  • Provide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issues
  • Work with development teams to ensure analytics tracking QA during production cycles
  • Perform routine quality assurance checks to guarantee clean data for the Analytics team

Must-Have Skills

  • Experience with industry leading analytics tools (Google Analytics or Adobe Analytics)
  • Experience with tag management systems, such as Google Tag Manager, Adobe
  • Dynamic Tag Management (DTM), etc.
  • Knowledge of SQL and/or other querying language frameworks
  • Experience with event streaming, messaging between microservices, and data streaming and messaging services like Apache Kafka, Amazon Kinesis, or Segment,
  • Rudderstack
  • Understanding of web metrics, KPIs and tracking variables
  • Knowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation
  • Experience with front-end web or analytics development tools
  • Exposure to Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc.
  • Experience with marketing technology (Google Marketing Platform, Facebook Business Manager, etc.)
  • Understanding of Data Management Platforms (DMP) such as Adobe, BlueKai, Google Ads Manager, etc.
  • Understanding of Mobile SDK tools for reporting (i.e. Google Firebase)
  • Understanding of ETL and ELT processes
  • Understanding of Customer Data Platforms (CDP) and their usefulness (Segment Engage, Customer.IO)

Nice-to-Have Skills

  • AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows.
  • Experience with cloud computing services (AWS, GCP)
  • Understanding of testing and optimization platforms (Adobe Target, Optimizely, etc.)
  • Experience building data models in dbt
  • Experience building config automation with Terraform

What we offer:

  • A High-Impact Environment
  • Commitment to Professional Development
  • Flexible and Collaborative Culture
  • Global Opportunities
  • Vibrant Community
  • Total Rewards

Specific benefits are determined by the employment type and location.

Find out more about our culture here.

Wizeline

About Wizeline

Wizeline, a global technology services provider, builds the best digital products and platforms at scale. We focus on measurable outcomes, partnering with our customers to modernize core technologies, mature data-driven capabilities, and improve user experience.

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
San Francisco
Year Founded
2014
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