Job Description

Who are we?

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.

About the role

The Marketing Operations Manager is an individual contributor responsible for driving the strategy, execution, and continuous improvement of marketing operations processes and systems supporting the CORP & PubSec Business Units. This role goes beyond executing campaigns — it owns the health of the marketing technology stack, identifies opportunities to modernize and automate operational workflows, and champions the adoption of AI-powered tools and practices across the marketing organization. The Marketing Operations Manager partners closely with Demand Generation, Product Marketing, Content, Sales, and Revenue Operations to ensure campaigns are executed flawlessly, while also pushing the function forward through process innovation, automation, and data-driven decision-making.

How will you contribute?

What will you bring?

• 5+ years of experience in marketing operations, marketing automation, or a related field
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• Hands-on experience administering a marketing automation platform such as [e.g., Marketo].
• Experience working within a CRM system such as [e.g., Salesforce].
• Familiarity with a reporting/BI tool such as [e.g., Tableau, Power BI, Looker].
• Strong understanding of lead lifecycle management, audience segmentation, and lead scoring.
• Hands-on experience with account-based marketing (ABM) platforms, specifically 6sense, including intent data, audience building, and campaign orchestration.
• Experience designing, running, and analyzing A/B tests (e.g., email, landing page, or campaign-level testing) to inform optimization decisions.
• Demonstrated track record of identifying and implementing process improvements within a marketing operations context.
• Working knowledge of data privacy and governance requirements relevant to marketing data (e.g., GDPR, CCPA).
• Comfort using AI-powered tools within marketing workflows (e.g., generative AI for content or campaign operations, AI-assisted analytics) or a demonstrated ability to quickly learn and evaluate new AI capabilities and apply them to the role.
• Strong analytical skills, with the ability to translate data into clear, actionable recommendations.
• Excellent cross-functional collaboration, project management, and communication skills

Bonus skills & experience

About our culture

Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.