Job Description

We’re seeking a hands‑on Marketing Operations Manager to turn integrated campaigns into flawlessly executed programs across email, nurtures, webinars, events, and paid media channels. This role is execution‑first: you will build and maintain programs and reusable assets, steward intake and QA, keep data and lead flows healthy across Marketo & Salesforce and connected tools, and deliver actionable reporting on campaign effectiveness. You’ll use 6sense for audience & ABM strategy and orchestration across channels and motions (new logo, upsell, cross‑sell). An AI-first, automation mindset (e.g., Zapier/Azure/LLMs for operational tasks) is a plus for reducing manual work and scaling successful campaigns.

Channel Strategy & Planning

• Translate campaign briefs into executable Marketo, ABM, and & cross‑channel programs, aligning objectives, audiences/buying groups, content, and measurement.
• Partner with Marketing and Data & Analytics teams to define channel KPIs/benchmarks and ensure mapping to SFDC/Marketo campaign hierarchy and UTMs.

Execution & Orchestration

• Build, QA, and launch programs (emails, nurtures, landing pages, webinars, paid media)
• Coordinate paid media activations (audience syncing, creative/offer routing, UTM governance) and ensure program/tactic alignment across systems.
• Leverage 6sense for account/audience selection, stage logic, and orchestration; keep segments in sync with campaign goals and lifecycle rules.
• Run the intake → build → QA → launch workflow via Asana templates, SLAs, and checklists; maintain ready‑to‑use program/asset templates.

Performance, Insights & Optimization

• Create and maintain reports/dashboards in Marketo/SFDC for contact database health and campaign effectiveness; publish concise readouts and recommendations.
• Design and run A/B tests/experiments (audience, offer, cadence, creative), measure impact, and iterate.
• Identify operational bottlenecks or data drift and drive fixes; pilot AI & automation workflows (Zapier/Azure/LLMs) for repetitive tasks and scale proven workflows.

Must‑Have

• 4–7 years in B2B Marketing Operations/Demand Gen with hands‑on Marketo (program architecture, smart campaigns, tokens, forms/LPs, assets) and Salesforce experience.
• Proven experience executing cross‑channel campaigns (email/nurture, webinars; coordination with paid media) with strong QA and governance discipline.
• Working knowledge of 6sense or ABM tools (segments/stages, audience syncs/orchestration).
• Fluency with intake/traffic workflows (e.g., Asana), UTM standards, and SFDC/Marketo campaign hierarchy
• Strong data hygiene mindset (dedupe, enrichment, suppressions, consent) and clear documentation habits; comfort collaborating across time zones.

Nice‑to‑Have

• Marketo Certified Expert (MCE); SFDC Admin exposure.
• Experience with paid media in ABM or lifecycle campaigns.
• Familiarity with automation via Zapier/Make and Azure/LLM assisted ops (checklists, taxonomy, content linting).
• Email deliverability know‑how and preference center management.

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.