Job Description

Marketing Operations & Excellence Manager will spearhead the marketing organization and cross-functional teams to generate best-in-market forecast model, insight analytics and uplift marketing excellence capabilities to elevate overall brand performance. Marketing Operations & Excellence Manager will demonstrate cohesive collaboration with regional marketing team and other country marketing operations and/or insight team in APAC, and local cross- functional teams of sales, finance and logistics. The role entails:

• Understanding the business needs and competitive landscape and effectively embrace AI assisted o9 solutions to develop the localized monthly demand process together with cross-functional team (local/regional)
• Consolidate and leverage customer insights to drive successful business outcomes per brand
• Lead and sharpen marketing excellence capabilities within the organization
• Support and collaborate with other marketing team on new product launch preparation, material approval process
• Execute brand marketing program in Hong Kong such as MiSight

Essential Functions & Accountabilities:

1. High business analytical capabilities to orchestrate in-market demand forecast
   • Embrace AI assisted o9 solutions to uplift demand planning and forecast accuracy
   • Ensuring all segments and channels of CV business are well documented in monthly and ad hoc demand and finance forecast
   • Understand the demand drivers, building block with activities, and aggregate sales assumption and forecast data from CV sales and marketing team
   • Highlights demand trends, documents key assumptions and building block with activities as well as risks & opportunities and present in monthly S&OP meeting.
   • Spearhead cross-functional working team to elevate the accuracy of demand forecast
   • Align with local/regional relevant internal stakeholders on processes and forecast outcome
   • Supports demand planning for new product introduction
2. Identifies continuous improvement opportunities in monthly demand and finance forecast generation process.
   • Insight Analytics to polish brand strategy and tactics:
   • Lead the marketing organization to consolidate customer and consumer insights
   • Embrace analytical skill and capability to crystalize key strategic imperatives per brands
   • Plan, organize, implement and encapsulate the outcome of market research to crystalize brand strategy and tactics
   • Visualize the impact of each brand campaign and key initiatives to gain in-depth assessment and evaluation of ROI
3. Generate best-in-market Marketing Excellence:
   • Collaborate with marketing head to evaluate marketing capability in each team
   • Liaise with external vendor, regional/global marketing team to co-create effective marketing training module
   • Lead and execute effective marketing training session programs based on the requirements among each team
4. Execute brand marketing program in Hong Kong such as MiSight
   • Produce sales detailing aids
   • Closely work with sales team and PA team to execute ECP promotion programs and prepare related promotional materials
   • Closely work with PA team to conduct ECP education events
   • Execute the trial program, CRM and public awareness program and produce related visuals, social post and POSM, etc
   • Work with agency to produce effective media plan and conduct post program evaluation
5. Others:
   • Support each marketing team on NPLCO process for product launch
   • Collaborate with marketing team on CV marketing material approval process, including marketing claims process
   • Drive and lead cultural transformation as a change agent in marketing organization

Travel:

As this is a role covering both Hong Kong & Taiwan but based in Hong Kong, it will require travel to Taiwan occasionally, about 3-4 time per year.

Qualifications, Knowledge, Skills and Abilities:

• Deep understanding of customer journey and analytical method to unveil key opportunities and issues
• Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness, and analytics/insights
• Expertise on leading marketing training session program
• Team player with the confidence and integrity to earn client and internal team confidence quickly.
• Ability to thrive in a fluid and multicultural environment.
• Strong communication & presentation skills
• A ‘Can Do’ and collaborative attitude & Tenacious
• Business savvy, Entrepreneurial & Persuasive

Work Environment:

Mainly office environment

Experience:

• +10 years' experience in marketing analytics, marketing excellence
• Experienced in demand forecast and S&OP process
• Proven success in modern marketing and execution experience ideally both B to B and B to C
• Direct experience interfacing with retail partners, healthcare professionals and proven track record delivering growth/performance metrics

Education:

• Bachelor’s degree in Marketing or a related business field.