Job Description
A modern digital bank is seeking a Marketing Officer - Digital Campaigns to drive digital campaigns, harnessing social media, email, website, and paid ads to connect with customers and grow the brand.
Responsibilities:
- Execute and optimize digital marketing campaigns across platforms like Facebook Ads Manager, Google Ads, Google Analytics, and AppsFlyer
- Track, monitor, and analyze digital channel performance, providing optimization recommendations to stakeholders
- Implement strategies for channel optimization
- Develop and run analytics to measure marketing ROI, tracking key indicators for campaign success.
- Analyze customer acquisition costs, return on ad spend, and benchmarking to inform decision-making
- Take on additional tasks as assigned by the Head of Digital Marketing
Qualifications:
- Bachelor's degree in Advertising, Marketing, or a related field (MBA is a plus!)
- 5+ years of experience in digital marketing or performance marketing
- Proven track record in running digital campaigns across agencies or industries like fintech, banking, retail, or FMCG
Work Setup: Hybrid (3 days on-site)
Schedule: Day shift
Location: BGC, Taguig City
By applying, you give consent to collect, store, and/or process personal and/or sensitive information for recruitment and employment may it be internal to Cobden & Carter International and/or to its clients.
