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  Developing and implementing effective marketing and branding strategies to promote the school’s programs and values.
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  Supporting student recruitment initiatives through outreach activities, school visits, and participation in education fairs and exhibitions.
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  Coordinating and organizing marketing events such as open days, school visits, academic exhibitions, and community outreach programs.
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  Promoting and safeguarding the school’s brand and corporate image across all communication channels.
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  Developing original content, creating engaging campaigns and finding unique ways of telling the school’s story in ways that resonate with prospective students and families.
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  Developing and coordinating marketing and promotional materials including brochures, newsletters, prospectuses, and institutional profiles.
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  Building and maintaining strong relationships with parents, alumni, partner schools, education consultants, and other stakeholders.
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  Conducting market research and analysis to identify trends, opportunities, and competitor activities within the education sector.
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  Supporting public relations initiatives and maintaining positive engagement with the media and the community.
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  Working closely with the admissions team to align marketing efforts with student enrolment targets.
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  Assisting in the planning and management of marketing budgets to ensure effective use of resources.
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  Managing the school’s digital marketing platforms and online presence, including the website and social media.

Requirements

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  A Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, or a related field from a
  recognized institution.
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  A Master’s Degree will be an added advantage.
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  At least seven (7) years’ relevant experience, preferably within an educational institution or similar environment.
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  Ability to lead a team and monitor the progress of the team
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  Ability to gather marketing intelligence
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  Computing experience and knowledge of marketing systems such as CRM
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  Demonstrated experience in marketing strategy development, brand management, and stakeholder engagement.
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  Strong communication, interpersonal, and organizational skills.
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  Proficiency in digital marketing tools, social media management, and basic data analytics.
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  High levels of creativity, initiative, and attention to detail.