Job Description

Job Title:
Marketing Officer

Reporting to:
Head Of Marketing

Location:
Nairobi

Job Summary
A leading furniture manufacturing company is seeking a Marketing Officer with experience in graphic design to support marketing initiatives, enhance brand presence, and drive customer engagement. The role involves content creation, digital marketing, and coordination with internal teams and suppliers.

Key Responsibilities
- Update and maintain the company website with relevant content.
- Manage and engage audiences across social media platforms.
- Capture and curate photos for e-shots, social media, and other marketing content.
- Collaborate with team members to create marketing content and campaigns.
- Develop and maintain a marketing content calendar.
- Revamp and improve social media content to align with brand identity.
- Assist in product naming and creating product descriptions.
- Design and implement product feedback forms to gather customer insights.
- Analyze website and social media traffic to evaluate performance and suggest improvements.
- Coordinate with designers to ensure timely production of marketing content.
- Liaise with suppliers to obtain marketing materials as needed.

Requirements

Skills & Competencies
-
Experience in marketing, content creation, and graphic design.
-
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
-
Knowledge of social media engagement strategies and digital marketing
.
- Strong communication, organization, and project management skills.
- Creative mindset with attention to detail and ability to work independently or in a team.
-
Experience in data analysis for marketing insights is an advantage.
Soft Skills
- Creativity and innovation in visual content and campaigns.
- Teamwork and collaboration.
- Time management and ability to meet deadlines.
- Adaptability and problem-solving mindset.
- Strong interpersonal skills and attention to detail.

Education
- Bachelor’s degree in Marketing, Graphic Design, Communications, or related field.

Experience
- Minimum of 2 years in marketing, content creation, or graphic design roles.

About Career Directions Ltd

CDL is a proactive Human Resource Management consultancy firm specializing in Strategic Labour Force Outsourcing, Recruitment, Training, Payroll Processing and Total Human Resource Management. Since 2003, we have been a one-stop shop for all HR related queries and support in and around East Africa. We champion best practice in Human Resource while going the extra mile to proactively address workers needs in order to achieve optimum productivity & profitability.

Our Mission

To support and contribute to our partners success while improving the lives' of the community.

Our Vision

To be a partner of choice in providing quality manpower outsourcing solutions.

Our Core Values

1.Professionalism: Conducting our business in the most professional way

2.Respect: Giving due respect to self and others and maintain the environment of teamwork and growth.

3.Passion: To be passionate in all we do.

4.Integrity: To act with honesty and integrity without compromising the truth.

Industry

HR & Recruiting

Company Size

51-200 employees

Headquarters

Nairobi, KE

Year Founded

2003

Website

cdl.africa

Social Media