Job Description

Service Center

CSCS TX

Key Responsibilities

Channel Strategy & Execution

• Translate brand and content strategies into paid media plans that deliver measurable results across search, social, display, video, and programmatic channels.
• Manage day-to-day execution, and pacing and billing of campaigns, ensuring delivery against business objectives.
• Monitor and adjust campaigns in real time to optimize performance and budget efficiency.
• Test new channels, platforms, and formats to expand reach and uncover growth opportunities.

Performance Measurement & Optimization

• Define and track channel KPIs (e.g., CTR, CPC, CPA, ROAS, conversion rate, lead volume).
• Analyze campaign results and provide actionable insights and recommendations to the Senior Director.
• Build regular reporting dashboards in partnership with Analytics to communicate performance to leadership.
• Drive continuous improvement through structured A/B testing of targeting, messaging, and creative.

Cross-Functional Collaboration

• Partner with the Content & Creative Studio to ensure ads are on-brand, compelling, and optimized for each channel.
• Work with Digital Experience teams to ensure smooth user journeys from ad click through to conversion.
• Manage external agency partners and platform reps (Google, Meta, LinkedIn, etc.) to maximize results and access new opportunities.
• Partner with Analytics Manager to ensure proper tracking and measurement in advance of campaign launch and for mid/post-performance reporting.

Innovation & Continuous Learning

• Stay ahead of trends in digital media, martech tools, lead generation tactics, and performance marketing.
• Recommend new tactics, targeting approaches, and channel innovations to the Senior Director.
• Ensure Caliber’s paid media program remains competitive and forward-looking.

Qualifications

• 5–7 years of experience in paid media or performance marketing, with proven ability to drive measurable ROI.
• Hands-on expertise across Google Ads, Meta, LinkedIn, and programmatic DSPs; offline media knowledge a plus.
• Strong analytical skills with experience using reporting and analytics tools (Google Analytics, Looker, Tableau, etc.).
• Ability to manage multiple campaigns and budgets simultaneously in a fast-paced environment.
• Ability to clearly present results to leadership in a corporate setting.
• Strong collaboration and communication skills, able to partner across marketing, digital, and sales teams.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

As the Paid Media Channel Manager, you’ll play a central role in how Caliber amplifies its story and drives demand in the market. You’ll be the hands-on channel expert ensuring that every media dollar is working harder — and you’ll bring insights that shape how the brand evolves and grows under the leadership of the Senior Director, Brand & Marketing Strategy.

Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires.

Must be eligible to work in the U.S. with no restrictions.