Job Description

Job Location: Lake Junaluska Assembly Inc - Lake Junaluska, NC 28745
Position Type: Full TimeEducation
Level: High School
Travel Percentage: None
Job Shift: Variable
Job Category: MarketingLJA Mission Statement
The mission of Lake Junaluska is to be a place of Christian hospitality where lives are transformed through renewal of soul, mind and body.
Located in the Smoky Mountains of Western North Carolina, Lake Junaluska is a conference and retreat center that hosts over 50,000 overnight guests annually.  We have over 400 lodging rooms, a campground, and meeting space for up to 2,000 people.  All facilities are located on a scenic 1,200 acres that boasts panoramic views, abundant recreation opportunities and a 200-acre lake. Our market ranges from youth groups to affluent leisure guests primarily from the Southeastern United States.

Position Summary:
The Marketing Media Assistant supports the organization’s digital presence, brand consistency, and on-site promotional efforts through content creation, digital maintenance, communication support, and administrative coordination. The role blends creative production with hands-on event support and requires strong organizational skills, attention to detail, and the ability to capture and communicate the brand’s story across multiple platforms.

Essential Duties:
Content Capture & Assets - 35%
- Photography/Videography: Capture "in-the-moment" photos and short-form video (Reels/TikToks) of events, menu items, and the golf course grounds.
- Digital Asset Organization: Maintain the company’s library of photos, logos, and videos, ensuring files are named correctly and easy for the team to access.
- Coordinate contract and volunteer photographers (schedule dates and download photo files to marketing drive)
Digital Maintenance & Design -  30%
- Basic Graphic Design: Utilize Canva to create on-brand flyers and signage.
- Social Media Maintenance: Assist Marketing Coordinator in drafting, schedule, and post content across platforms (Instagram, Facebook, LinkedIn, Nextdoor etc.) to maintain a consistent brand voice.
- Website Updates: Perform routine updates to the website, such as changing menu prices, updating holiday hours, or posting upcoming event dates.
- Listing Management: Monitor and update Google Business and Visit Haywood profiles to ensure contact info and menus are current.
Email & Communication - 20%
- Email Marketing: Assist in the assembly and distribution of weekly or monthly newsletters, including basic layout and link testing.
- Review Contact Us requests: Drafting professional responses to maintain a positive brand reputation and adding individuals to email or mail contact lists.
Administrative & On-Site Support - 15%
- Collateral Distribution: Ensure physical marketing materials (posters, table tents, brochures) are printed, current, and displayed correctly around the property.
- Event Support: Assist with the setup and live coverage of on-site events, tournaments, or dining specials.
- Administrative Support: Help manage the marketing calendar and coordinate with vendors (printers, photographers, etc.).

QualificationsKnowledge, Skills and Abilities
- Required minimum of high school diploma with 2 years of relevant experience in Marketing, Photography or related field.
- Must have excellent organization and communication skills.
- Should be highly motivated, team-oriented, creative and collaborative.
- Able to work in Microsoft Office, Canva, WordPress, Constant Contact and Google Workspace; Experience with software is preferred.
- Require experience with taking and editing photos for marketing initiatives.
- Prefer knowledge and experience with both digital and print advertising.
- Strong communication skills, writing and verbal.
- Professional knowledge of and comfort working with social media platforms, including Facebook, Instagram, LinkedIn and YouTube.
- Experience with basic video projects is preferred.
- Must possess excellent hospitality skills and a strong desire to foster an attitude of Christian hospitality.
- Internship experience will be considered.
- Experience and familiarity with 501(c)3 not-for-profit organizations preferred.
Working Conditions
- Light to moderate physical activity performing non-strenuous administrative type work.
- Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation; with quiet to moderate noise.
- Physical demands: able to lift up to 25 pounds, manual dexterity sufficient to reach/handle items.
- Manual dexterity to perceive attributes of objects and materials.
- Climb, balance, stoop, kneel; frequently moves about, able to stand, walk, and sit for extended periods.
- At times, be outdoors in all weather conditions.
- Vision: must be able to see close, have good color vision to perform daily duties.
- Hours: Monday - Friday 8:00 a.m. to 5:00 p.m. Occasional nights, weekend, holiday, OT, as required.
Lake Junaluska is an Equal Opportunity Employer