Job Description

Voice AI in India is moving fast. Models are launching weekly, the noise is real, and most companies can't tell the players apart. We're the platform that cuts through it - one layer for orchestration, multi-language support, latency, and reliability. Now we need someone to make sure the right people know that.
This is Bolna's first dedicated marketing hire. You'll own the narrative, the pipeline, and the brand - from a blank page.
WHAT YOU'LL DOBrand & Positioning

• Own Bolna's narrative in the market - website copy, messaging, and founder thought leadership
• Translate technical product depth (orchestration, multi-language, latency) into crisp business value for CXOs and operations heads
• Build and maintain brand guidelines, messaging hierarchy, and competitive positioning

Content & Distribution

• Run a consistent content calendar - case studies, LinkedIn, newsletters, SEO blogs
• Turn customer wins (Spinny, Snabbit, Varun Beverages) into sharp, shareable stories
• Ghostwrite for founders across LinkedIn and industry publications

Demand Generation

• Own the top-of-funnel for the enterprise pipeline - webinars, events, and partnerships
• Work closely with sales to build sector-specific collateral (BFSI, e-commerce, recruitment)
• Track content-to-pipeline attribution and iterate quickly

Community & PR

• Place Bolna in the right industry conversations - AI, SaaS, BFSI, HR tech
• Manage press relationships and coordinate funding and milestone announcements
• Build Bolna's developer community presence alongside the product team

WHAT WE'RE LOOKING FOR

• 3-5 years in B2B marketing - ideally at a SaaS, AI, or enterprise tech company
• Has owned a content calendar and consistently shipped - not just strategized
• Can write. Not “can brief an agency.” Can sit down and write a case study, a LinkedIn post, or a founder op-ed that lands
• Understands enterprise buyers - knows the difference between what a CXO cares about vs. what a dev team cares about
• Comfortable being the only marketer in the room - sets their own priorities and moves without handholding
• Some familiarity with demand generation mechanics: SEO, webinars, lead tracking, CRM

BONUS POINTS

• Has marketed to BFSI, e-commerce, or HR tech verticals
• Has ghostwritten for a founder or executive with a public following
• Experience at a startup that grew fast and figured out distribution early
• Knows the Indian enterprise SaaS landscape - the buyers, publications, and events

WHY BOLNA

• First marketing hire at a YC F25 company backed by General Catalyst - you're building the function, not joining one
• Real customers, real names, real stories to tell. The product works
• Direct line to founders. Your instincts shape the brand
• The Voice AI category in India is being defined right now. You'd be writing the playbook
• Competitive compensation + meaningful ESOP
• Bengaluru office, in-person team collaboration